SearchPilot proves what drives visibility in AI search by running GEO A/B tests on product and category pages. Pick a brand to see the tests we would run on its product template, and why.
Drag your brand into the lab, or tap itTap your brand to load it
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We will build yours by hand and send it back within two working days.
Added. We will build your page teardown by hand and email it within two working days.
Tested for visibility across the AI answer engines
Representative product template. Illustrative layout, not a screenshot of a live page.
Each one is a single-variable change, run on a large group of pages that share this template, measured against a control group that keeps the page exactly as it is.
The full analysis carries all five tests, the patterns worth protecting, and the revenue maths on your own traffic. Built by hand, back within two working days.
We will only use your email to send this plan and follow up on it once.
Got it. Your plan is in the queue. Expect it within two working days, from a real person, with your page templates in it.
Our approach to testing has not changed: control and variant page groups, measured against each other. What changes is what you are competing for. You are no longer testing against a single search result, you are testing against an entire AI-driven research journey.
Your PDPs and PLPs are the pages an AI reaches for when someone is close to buying. They are also the pages that share a template, which is what makes a controlled test possible at all.
The focus shifts from being seen early to being chosen late. An AI has already narrowed the field by the time your page matters, so the question is whether it picks you.
Models draw on static knowledge from training and live knowledge pulled at query time through retrieval. You can only influence one of those quickly, and that is the one we test.
You get a short deck, built by hand from your live pages. Here's what's in it.
It's a first-pass check on a small sample of pages, so treat it as a starting shortlist for a conversation rather than a full audit. The deck says the same thing.
Each number is what that change was worth in a controlled test elsewhere. Undo it and that's roughly what you'd be giving back.
Every number comes from a published SearchPilot case study, linked in the deck so you can read the full result yourself.
The tests higher up this page are the same ones, taken from real analyses.
We run it on your numbers and name the sources. Where a figure is an estimate, we say so.
To talk through the five tests. No demo attached, and the analysis is yours either way.
A SearchPilot strategist writes it by hand, using our archive of published tests and your live pages.
SearchPilot runs controlled experiments on some of the largest transactional sites in the world. Your plan comes out of that practice, and the tests run on the same platform.
Make your product and category pages the source an AI reaches for as it guides someone towards a purchase.
Widen your coverage across the fan-out queries an AI runs behind the single question it was asked.
Test which content and which format the model actually chooses to put in front of a shopper.
Find what makes your page the primary source, and what turns that visibility into revenue.
“SearchPilot is a key tool for our SEO and LLM optimisations. Being able to test multiple KPIs in the same test, such as organic traffic and LLM referrals, is massively impactful.”
Jack Roberts, Head of SEO, Omio
What shifts when an AI answers the question instead of listing ten blue links, and what that means for a retailer with a large catalogue.
One line is enough. Your URL, your catalogue size, and what is bothering you about AI search right now.
30 secondsA strategist samples your product and category pages, checks them against SearchPilot's archive of published test results, and writes up five tests in the order we would run them, with the revenue maths on your own traffic.
Two working daysTake the plan to your team, or run test one with us on the SearchPilot platform and read the result against a control group.
Your callYes. We build one plan per brand, at no charge, with no demo attached. It takes us a few hours, and it is the clearest way we know to show what working with us looks like.
A SearchPilot strategist writes it by hand, using our GEO test library and your live pages. We use models the way you would expect, to move faster through public data. The judgement, the ranking and the test design are ours.
The same way we have tested for SEO for years. We split a large group of pages that share a template into a control group and a variant group, change one thing on the variant, and measure the difference. The metrics change for GEO, so LLM referrals sit alongside organic traffic and revenue in the same test.
A URL. Everything we examine for the plan is publicly visible. Running the tests themselves needs a platform integration, and that is a later conversation.
A control group is what keeps it safe. Only part of the population sees the change, guardrail metrics run alongside the primary ones, and a test that hurts performance is stopped long before it reaches the full site.
Tell us where to send your GEO test plan. Two working days, built by a person, yours to keep whatever you decide to do next.
No demo required. One follow-up email, then we leave you alone.
