Thoughts from the SearchPilot team

Getting started

A lot of our writing is based on lessons learned running SEO tests. If you're new here, you might want to read more about how SEO A/B testing works before you get started.

We also publish a lot of SEO A/B testing case studies that you can opt to receive by email every other week if you wish.

That movie where those two guys drink wine - How Google is understanding your searches, a video discussion

How does Google understand your searches? Well, in this video Tom Anthony and I talk about some of the ways that Google is understanding the web. We talk through how Google is now interpreting our search results and their relevancy rather than just indexing them.
10 min read

The difference between planning, project management, line management and leadership

I often get asked about my view on growing teams and managing people. I love chatting with would-be entrepreneurs and up-and-coming managers about the bits and pieces I’ve learnt. I don’t consider myself an expert by any stretch of the imagination but I often feel that I benefit from putting my thoughts down in writing.
7 min read
SearchPilot is now carbon neutral and on a path to net zero: read more

Get a Demo

If you're interested in a short demo, please fill in this form and one of the SearchPilot team will ping you an email.

Alternatively, if you have any other questions, feel free to drop us a line at


© 2015-2023 SearchPilot. All rights reserved. Privacy policy.