SEO Test Results and Case Studies

How we run SEO tests

All the case studies below are based on controlled experiments run with the SearchPilot platform. If you're interested to know more before diving into the individual case studies, you can read more about how SEO A/B testing works, sign up to get these case studies by email every other week or get a demo of the SearchPilot platform.

FAQ Schema impact on SEO performance: A/B test results

FAQ schema is a form of structured markup that can get rich snippets in search results. It was released in 2019 and allows web pages to mark up FAQ content on their web pages so that it appears for users in the SERP (Search Engine Results Page). When implemented, it can transform your web page’s search result to look like this: Not only can these rich snippets readily provide informative content to users, they also created quite a buzz in the industry when SEOs discovered they could be used to take up more real estate on the SERP, pushing competitors further down the page.

Emily Potter

5 min read

Are tabs a problem for SEO? This test shows the effect of bringing content out of tabs

This case study is just one of many examples of when our test results have challenged what we heard from Google, in this case it was what happens when you bring content on page that was previously concealed behind tabs and accordions.

Emily Potter

3 min read

Is 'SEO text' on category pages a good idea for SEO? See what happens when we tested removing a chunk of text.

Across most verticals, websites commonly will have text below the fold that predominantly exists to target search engines, not users. We’ve all seen it and we all know hardly anybody reads it other than Googlebot.

We ran a test where we removed this text on a client’s site.

Emily Potter

3 min read
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