SEO test your online shop (and avoid the drop)
In retail, competition is fierce, prices are pressured, and trends are transient.
Thriving in this market means deploying the right website changes fast. (And never deploying the wrong ones).
SearchPilot ensures every change you make has been tested and proven to build traffic and boost the bottom line.
How much would a 1% drop in organic traffic cost Nordstrom?
We did a little digging* and found that of Nordstrom’s $6 billion annual revenue, around $2.6 billion comes from organic traffic.
Of that, around $2 billion is from non-branded organic searches, which means…
A 1% drop in organic traffic is worth $20m in lost sales annually.
That’s why SEO teams in retail need a way to ensure they never roll out a negative change.
*We used public data from various sources to come up with this estimate; see more from this replay (at 12 mins: 8 secs).
Structured data markup
Which of the many markup options is going to provide the best ROI?
Is it worth adding brand names to FAQ markup?
What about breadcrumb data? Is what was once best practice still the best way to go?
Localization and stores
Should you add a locale to your title tag?
Could localizing UK language to US (think trousers to pants) increase traffic by as much as 24%?
Does the level of detail about your stores impact traffic?
Titles and descriptions
Is it better to include prices in titles? And if you do, should they be dynamic?
What about the brand name? Where’s the best position for it?
And should your product description be above the fold for more traffic?
Does showing introductory content on mobile view improve rankings across all devices?
Does Capitalizing Keywords in Title Tags Improve Click Through Rates?
Does canonicalising to more specific product pages improve SEO performance?
My Top 5 SEO Test Ideas for Retail Sites
Webinar replay: 10+ Must-Try SEO Test Ideas for Fashion Retailers
