SEO testing case studies by email

Upon signing up to our email list, you will immediately get two of our most popular case studies according to our 10,000+ subscribers! - sent to you by email.

Then, every two weeks, you can expect a fresh case study with expert SEO insights!

You’ll get to learn about the pros and cons of:

• Adding FAQ schema
• Bringing content out of tabs
• Increasing internal linking
• …and more!

See what SEO experts from around the industry are saying about the SearchPilot case studies and newsletter:

SEO Split-Testing Lessons from @SearchPilot: Adding User-Centric Content to Target Featured Snippet: “This change resulted in a 25% uplift to organic sessions for our customer’s car rental pages - a huge win!” https://t.co/WD3w8Wxuex by @e_mpotter pic.twitter.com/mgT2Yr9HJB

— Aleyda Solis 🇺🇦 (@aleyda) April 30, 2021

One resource that's really advancing SEO right now are @SearchPilot's case studies: https://t.co/lLrvwgvfVh

SEO lives off of sharing findings, observations, and tests. I'm glad @willcritchlow + team are taking this on.

— Kevin_Indig (@Kevin_Indig) November 20, 2020

Cool AB test by @SearchPilot

Changing the colour of the anchor text of links on a page to make them the same as the content -
🔸negatively impacted conversions and engagement
🔸Had no effect on organic traffic
https://t.co/o6OeQ5kSsE

— Dr. Marie Haynes🐧 (@Marie_Haynes) January 13, 2022

I've always been a really big advocate for keeping product copy above the fold on ecomm pages. This study from @SearchPilot shows how powerful that can be: https://t.co/wL4GWKlheK

— Vince Nero (@VincetheNero) August 18, 2022

Should you add product descriptions above the fold on product pages?

Elizabeth Samuel of @SearchPilot did the A/B test.

Here's what the internet guessed would happen (Spoiler alert - they were right):https://t.co/fHFWAQy0RG

— Garrett Sussman ☕️🚢 (@garrettsussman) August 22, 2022