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Expect the unexpected
Discover unexpected test results and use them to improve your website’s SEO strategy.
Expert insight
Hear from SEO specialists and leading brands that use SearchPilot’s true SEO A/B testing to amplify their organic traffic, conversion rates, and more.
Go beyond guesswork
At SearchPilot, we leave nothing to guesswork. We regularly conduct SEO A/B experiments to test hypotheses of all shapes and sizes. And the results are often surprising. Stay ahead of the curve and in the know with our latest case studies and test results.
What SEO experts think
See what SEO experts from around the industry are saying about the SearchPilot case studies and newsletter:
SEO Split-Testing Lessons from @SearchPilot: Adding User-Centric Content to Target Featured Snippet: “This change resulted in a 25% uplift to organic sessions for our customer’s car rental pages - a huge win!” https://t.co/WD3w8Wxuex by @e_mpotter pic.twitter.com/mgT2Yr9HJB
— Aleyda Solis 🇺🇦 (@aleyda) April 30, 2021
Cool AB test by @SearchPilot
— Dr. Marie Haynes🌱 (@Marie_Haynes) January 13, 2022
Changing the colour of the anchor text of links on a page to make them the same as the content -
🔸negatively impacted conversions and engagement
🔸Had no effect on organic traffic
https://t.co/o6OeQ5kSsE
I've always been a really big advocate for keeping product copy above the fold on ecomm pages. This study from @SearchPilot shows how powerful that can be: https://t.co/wL4GWKlheK
— Vince Nero (@VincetheNero) August 18, 2022
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