How SearchPilot propelled Flight Centre’s SEO and grew its traffic by 26%
Customer Success Story
Flight Centre is an Australian travel agency with more than 75,000 customers globally.
For Flight Centre, search engine optimization (SEO) initiatives often took a backseat to projects focused on increasing engagement and moving users through the conversion funnel. This left fewer resources for SEO testing.
With less available time and budget for strategic page improvements designed to improve the search visibility of high-value landing pages at the top of the conversion funnel, Flight Centre was at a disadvantage to competitors that could devote more resources to testing and implementing changes quickly.
You can download the case study to find out how SearchPilot helped.
An uplift of more than 25% on mobile
An 8% organic traffic increase across all devices
10% more organic search traffic via desktop
Driving meaningful website improvements for better UX
Some of Flight Centre's most impactful SEO tests were those that enhanced user experience (UX). Bringing critical information to the top of the page, making FAQ content visible on page load, and simplifying link blocks all produced statistically significant winners.
