-1.png?width=1200&height=893&name=Frame%201%20(1)-1.png)
Driving Triple-Digit SEO Gains for a Global Sports Brand
An iconic global sports brand’s SEO team came to SearchPilot with precise requirements—they needed more insights, more impactful SEO reporting, and a higher testing cadence.
Download the full
customer success story
The challenge
An iconic global sports brand’s SEO team came to SearchPilot with precise requirements—they needed more insights, more impactful SEO reporting, and a higher testing cadence.
The company had been running basic tests using a causal impact model to prove the concept of SEO testing. Among other things, this proved that the team’s model was not sensitive enough. Its manual setup and analysis also led to a slow testing cadence, which did not provide enough valuable insights. The SEO team quickly realized they needed to scale their data-driven approach to deliver better insights.
They needed to be able to run more tests, detect small but meaningful SEO changes and report on tangible results to demonstrate progress and value to internal stakeholders.
This is precisely why they decided to invest in SearchPilot.
The solution: scaling data-driven SEO with advanced testing
They needed to be able to run more tests, detect small but meaningful SEO changes and report on tangible results to demonstrate progress and value to internal stakeholders. This is precisely why they decided to invest in SearchPilot.
