How SearchPilot helped a global sports brand find its winning SEO formula
Customer Success Story
An iconic global sports brand’s SEO team came to SearchPilot with precise requirements—they needed more insights, more impactful SEO reporting, and a higher testing cadence.
The company had been running basic tests using a causal impact model to prove the concept of SEO testing. Among other things, this proved that the team’s model was not sensitive enough. Its manual setup and analysis also led to a slow testing cadence, which did not provide enough valuable insights. The SEO team quickly realized they needed to scale their data-driven approach to deliver better insights.
They needed to be able to run more tests, detect small but meaningful SEO changes and report on tangible results to demonstrate progress and value to internal stakeholders. This is precisely why they decided to invest in SearchPilot.
Success metrics
Revenue uplift of more than $6 million from a single test
15% uplift on pages with videos
Triple-digit uplift in organic performance
There are things we wouldn’t have
done or wouldn’t have known the
importance of without testing. We
have no doubt about the value of
testing…I can’t imagine running an
SEO team without testing now.
