SEO Experimentation Partnership
Marks and Spencer (M&S) is one of the UK's most iconic retail brands, with a heritage that dates back to 1884.
SearchPilot deployed its cutting-edge analytics and search optimisation platform across Marks and Spencer's online retail operations in the UK and Ireland in 2024.
Achieved +190% of annual SEO target in three months
14% uplift in organic traffic from natural language test
Improved visitor experience and satisfaction
Dive into the details
M&S’s digital marketing delivery team needed to increase the visibility and understanding of organic search and search engine optimisation (SEO) among the company’s experimentation and leadership teams.
To do this, M&S partnered with SearchPilot to ramp up SEO testing and bring SEO to the same level of experimentation excellence already in place in other digital channels throughout the business. Read the full case study by filling out the form to find out more.
"The capability to conduct testing will play a crucial role in assessing the impact of our efforts in supporting this channel, all while enhancing the overall site experience for our customers."