Optimizing Search:

Designing An Effective SEO Experimentation Program For Greater ROI 

Webinar replay

In Part 2 of this 2-part webinar series, you'll learn the practical How-To's and tips on how to develop strong hypotheses for your SEO A/B experimentation program, how to analyze test results and create actionable plans to feed back into your experimentation program and drive growth. 

Complete the form to receive the recordings for both Part 1 and 2 of the webinar. 

You'll learn

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What makes a good experimentation program

We'll review what 'good' looks like, tying it back to the three things you can control: quantity of tests, quality of hypotheses, and quality of test analysis. 

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Creating strong hypotheses to validate the impact of your SEO changes

We'll share the 3 levers for formulating strong hypotheses to drive meaningful insights. 

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Analysing test results to get insights and plan for improvements


We'll also unpack how to analyze your SEO A/B test results, extracting insights, and create actionable plans to enhance your experimentation program and achieve greater ROI. 

SearchPilot masterclass

Watch the replay for the final part of our 2-part webinar on Optimizing Search: Designing an effective SEO experimentation program for greater ROI. Hosted by one of our most senior SEO Testing Consultant, Sam Nemzer.

He also shared insights from his vast experience in SEO and SEO A/B testing in this webinar series; including templates and tools to help you set up an effective SEO experimentation program. Sam leads a team of SEO testing consultants and works with large ecommerce sites, job sites, and travel sites to achieve ROI from their SEO A/B experimentation program.  

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Interested?