Put SEO in
Control Mode

ON

SearchPilot lets enterprise teams run SEO A/B tests across thousands of pages to understand what positively impacts website performance.

Boost visibility in SEO, LLMs, AI searches and beyond with controlled SEO and GEO experiments.

Launch rapid server-side SEO tests + no engineering needed

Ready for AI-driven search

Proven to handle billions of requests monthly

Clearly report and prove ROI from SEO

Work directly with our SEO experts to design winning tests

Trusted by high-traffic websites all over the world

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See Real SEO Tests in Action

Experts (4)

Speak with an SEO A/B testing expert to see how leading teams take control of organic search.

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SEO testing isn’t optional. It’s long overdue.

If you’re not testing, you’re only guessing. And in SEO, guessing wastes time, budget, and opportunity.

Prove SEO’s impact to the C-suite.

Test boldly in a safe environment to uncover website changes that impact the bottom line.

Outpace competitors, AI, and the future of search.

Optimize your site for the next trillion searches. Get ahead of competition, AI changes, GEO, and more.

Identify what works and what doesn’t

Run experiments in a controlled environment and only implement meaningful changes

Increase the pace and scale of testing with greater autonomy and the support of a professional services team

Optimize for SEO, CRO, and GEO, all in one platform

Get industry kudos and see the direct impact of SEO changes with attributable ROI

Drive more revenue from your organic SEO strategy

Make SEO changes in the dark

Roll-out site-wide SEO changes based on guesses

Rely on engineering resources to make every change

Consider CRO, SEO, and GEO separately

Rely on generic tools to monitor traffic and conversions, with no real testing data

Invest more budget into paid ads, hoping to maximize ROI

They split users, not pages

CRO tools assign users to variants. SEO testing requires splitting pages, because Googlebot doesn’t get a variant, it sees the URL as-is.

They rely on client-side JavaScript

Search engines don’t always render JS changes. That means they might never “see” your test at all. SEO testing needs server-side HTML changes.

They use direct comparisons

SEO tests need causal modelling to account for traffic fluctuations and isolate the true impact of a change.

How SearchPilot works

We don’t split users, we split pages. Each page has one version, one page to crawl, one robust result. With every test, we:

Create statistically-similar buckets of control and variant pages.
Create a forecast of expected traffic to the group of pages you’re testing on.
Measure the organic traffic to the two buckets.
Calculate whether any difference in traffic compared to the forecast is statistically significant.

See it in action

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We handle over a billion requests per month

SearchPilot is built for scale. We use a high-availability infrastructure, and our ‘change engine’ adapts pages fast, so visitors see no impact on load speed.

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We built our own neural network algorithm

This is the engine that delivers robust results. It splits pages into comparable groups automatically. And it detects even small changes in traffic, fast.

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We share our many years of SEO expertise with you

When you sign up for professional support services from us, you get specialist insight, test ideation, build, and analysis from experts who really know their SEO.

Flexible deployment options. No Engineering resource required

SearchPilot integrates with any setup, with no code changes required. Choose from:

Proxy: Full-featured setup with meta CMS, Googlebot tracking, and hands-off test management.
API: Quick to deploy with no latency, ideal for pilots.
Edge: Runs on your CDN for zero latency and streamlined compliance.

We’re platform agnostic. So, no matter your website platform, CMS, CDN, or server technology, SearchPilot can (and probably has) integrated with them.

Get started now

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"The capability to conduct testing will play a crucial role in assessing the impact of our efforts in supporting this channel, all while enhancing the overall site experience for our customers."

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Olivia O’Neill

Head of Digital Marketing Delivery, M&S

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"We knew SEO testing would be valuable before we started, but we didn't start to learn which of our assumptions gave us the positive gains we were looking for until we partnered with SeachPilot and used their platform."

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Gina Burke

Manager, Strategic Growth & Optimization, Trusted Media Brands, Inc.

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"Partnering with SearchPilot for SEO testing has been a transformative experience. Their blend of expertise in SEO and data science has not only resulted in more traffic but has also demystified the complexities of organic search, making us smarter with every test."

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Adam Moro

Digital Marketing Engineer, KinderCare

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"Ever since we teamed with SearchPilot, we've had the ability to execute SEO optimizations and enhancements at scale with a dedicated support staff behind us. I simply cannot express how terrific of a business partner that SearchPilot is, and I look forward to using them continually."

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Sam Cohen

SEO Manager, Waters

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"SearchPilot has created amazing value for us since we partnered with them. Over the years, I’ve used many tools and services, and SearchPilot’s exemplary support is first-class and feels like a true partnership."

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Johann Godey

Director, Vistaprint

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"A testing workstream can be so invaluable because you’re basically speaking the same language as everybody else in the company when it comes to business impact."

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Matthew Morrissey

Organic Search Director Europe