Put SEO in
 Control Mode 

 
 
ON

SearchPilot lets enterprise teams run SEO A/B tests across thousands of pages to understand what positively impacts website performance.

Boost visibility in SEO, LLMs, AI searches and beyond with controlled SEO and GEO experiments.

Launch rapid server-side SEO tests + no engineering needed
Ready for AI-driven search
Proven to handle billions of requests monthly
Clearly report and prove ROI from SEO
Work directly with our SEO experts to design winning tests
Trusted by high-traffic websites all over the world

See Real SEO Tests in Action

Experts (4)

Speak with an SEO A/B testing expert to see how leading teams take control of organic search.

Trusted by high-traffic websites all over the world

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Why You Need a Dedicated SEO A/B Testing Right Now

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SEO testing isn’t optional. It’s long overdue. 

If you’re not testing, you’re only guessing. And in SEO, guessing wastes time, budget, and opportunity. 

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Prove SEO’s impact to the C-suite.

Test boldly in a safe environment to uncover website changes that impact the bottom line.

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Outpace competitors, AI, and the future of search. 

Optimize your site for the next trillion searches. Get ahead of competition, AI changes, GEO, and more.

Why SearchPilot?

Take control of your SEO strategy and turn organic search into customers, revenue and data-driven insight.

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Without SearchPilot

Make SEO changes in the dark
Roll-out site-wide SEO changes based on guesses
Rely on engineering resources to make every change
Consider CRO, SEO, and GEO separately
Rely on generic tools to monitor traffic and conversions, with no real testing data
Invest more budget into paid ads, hoping to maximize ROI

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With SearchPilot

Identify what works and what doesn’t
Run experiments in a controlled environment and only implement meaningful changes
Increase the pace and scale of testing with greater autonomy and the support of a professional services team
Optimize for SEO, CRO, and GEO, all in one platform
Get industry kudos and see the direct impact of SEO changes with attributable ROI
Drive more revenue from your organic SEO strategy

Get started now

 

Why CRO Testing Tools Can’t Do SEO Testing

They split users, not pages

CRO tools assign users to variants. SEO testing requires splitting pages, because Googlebot doesn’t get a variant, it sees the URL as-is.

 

They rely on client-side JavaScript

Search engines don’t always render JS changes. That means they might never “see” your test at all. SEO testing needs server-side HTML changes.

They use direct comparisons

SEO tests need causal modelling to account for traffic fluctuations and isolate the true impact of a change.

How SearchPilot works

We don’t split users, we split pages. Each page has one version, one page to crawl, one robust result. With every test, we:

  • Create statistically-similar buckets of control and variant pages.
  • Create a forecast of expected traffic to the group of pages you’re testing on.
  • Measure the organic traffic to the two buckets.
  • Calculate whether any difference in traffic compared to the forecast is statistically significant.
Creating page subsets for an eCommerce website to run multiple tests on

What Makes SearchPilot the Preferred Choice

for Enterprise SEO Testing

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We handle over a billion requests per month

SearchPilot is built for scale. We use a high-availability infrastructure, and our ‘change engine’ adapts pages fast, so visitors see no impact on load speed.

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We built our own neural network algorithm

This is the engine that delivers robust results. It splits pages into comparable groups automatically. And it detects even small changes in traffic, fast.

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We share our many years of SEO expertise with you

When you sign up for professional support services from us, you get specialist insight, test ideation, build, and analysis from experts who really know their SEO.

190%
Annual SEO target reached in 3 months
27%
Organic growth pre-covid
42%
Increase in organic traffic
170%
More SEO tests

How it works?

Flexible deployment options. No Engineering resource required

SearchPilot integrates with any setup, with no code changes required. Choose from:

  • Proxy: Full-featured setup with meta CMS, Googlebot tracking, and hands-off test management.

  • API: Quick to deploy with no latency, ideal for pilots.

  • Edge: Runs on your CDN for zero latency and streamlined compliance.

We’re platform agnostic. So, no matter your website platform, CMS, CDN, or server technology, SearchPilot can (and probably has) integrated with them.

Integrating SearchPilot into your tech stack

Too Busy for a Sales Call?
Watch This.

In just 90 seconds, see how SearchPilot helps you test bold SEO ideas, avoid bad bets, and finally prove your impact.

What SEO experts have to say about SearchPilot

Enterprise-approved and engineer-friendly

We embrace complex tech stack integrations and meet the most exacting security standards.

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Interested to see SearchPilot in action on your site?