Turn SEO into Your #1 Growth Engine

SearchPilot helps SEO teams run rapid, revenue-boosting SEO testing programs for large, mission-critical websites.

Launch rapid server-side SEO tests—no engineering needed

Proven to handle billions of requests monthly

Clearly report and prove ROI from SEO

Work directly with our SEO experts to design winning tests

See SearchPilot in Action

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SEO is Your #1 Acquisition Channel.
Make Every Change Count.

Most SEO teams rely on instinct, best practices, or delayed results to make decisions. Without controlled testing, it’s impossible to know what actually moves the needle. A dedicated SEO A/B testing solution like SearchPilot removes the guesswork by showing you the real impact of changes before they roll out across your site. It’s the fastest, most reliable way to prioritise what works and prove the value of SEO to your entire business.

Most SEO tests are flawed

Split-path or time-based tests can mislead. SearchPilot’s testing engine uses rigorous methodology for statistically valid results you can trust.

Prove SEO impact to the C-suite

No more vague traffic charts. Show clear, uplift-based results tied directly to changes made—perfect for justifying budgets and making the case for SEO.

Speed up your SEO roadmap with confidence

Stop debating. Test. Learn what actually works faster than your competitors and implement with full confidence, backed by data.

They split users, not pages

CRO tools assign users to variants. SEO testing requires splitting pages, because Googlebot doesn’t get a variant, it sees the URL as-is.

They rely on client-side JavaScript

Search engines don’t always render JS changes. That means they might never “see” your test at all. SEO testing needs server-side HTML changes.

They use direct comparisons

SEO tests need causal modelling to account for traffic fluctuations and isolate the true impact of a change.

Flexible deployment options. No Engineering resource required

SearchPilot integrates with any setup — no code changes required. Choose from:

Proxy: Full-featured setup with meta CMS, Googlebot tracking, and hands-off test management.
API: Quick to deploy with no latency — ideal for pilots.
Edge: Runs on your CDN for zero latency and streamlined compliance.

We’re platform agnostic. So, no matter your website platform, CMS, CDN, or server technology, SearchPilot can (and probably has) integrated with them.

Get started now

The capability to conduct testing will play a crucial role in assessing the impact of our efforts in supporting this channel, all while enhancing the overall site experience for our customers.

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Olivia O’Neill

Head of Digital Marketing Delivery, M&S

We knew SEO testing would be valuable before we started, but we didn't start to learn which of our assumptions gave us the positive gains we were looking for until we partnered with SeachPilot and used their platform.

Gina Burke

Gina Burke

Manager, Strategic Growth & Optimization, Trusted Media Brands, Inc.

Partnering with SearchPilot for SEO testing has been a transformative experience. Their blend of expertise in SEO and data science has not only resulted in more traffic but has also demystified the complexities of organic search making us smarter with every test. I can confidently say that the Search Pilot team is a powerhouse in the SEO domain, effectively combining their robust technical skills with a deep understanding of the ever-evolving search space.

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Adam Moro

Digital Marketing Engineer, KinderCare

Ever since we teamed with SearchPilot, we've had the ability to execute SEO optimizations and enhancements at scale with a dedicated support staff behind us. I simply cannot express how terrific of a business partner that SearchPilot is, and I look forward to using them continually.

Sam Cohen

SEO Manager, Waters

SearchPilot has created amazing value for us since we partnered with them. Not only have we got actual, trustworthy results, but have hugely benefited from not just being left alone with the tool! Over the years, I’ve used many tools and services, and SearchPilot’s exemplary support is first-class and feels like a true partnership.

Johann Godey

Director, Vistaprint

By partnering with SearchPilot, we strengthened the already strong collaboration between our SEO and UX teams by making data-informed website changes that benefit both conversion rates and organic traffic. Armed with the analyses for both SEO and CRO, we are able to deploy changes immediately via SearchPilot's meta-CMS as well as create engineering tickets accompanied by strong business cases.

Ryan diMillo

Director of Digital Marketing