SEO Testing Masterclass with Will & Craig Bradford

SEO Testing Masterclass with Will Critchlow & Craig Bradford

Find out the A/B tests that have driven significant traffic growth for large sites, and how to apply them to yours.

During the SEO Testing Masterclass, Will & Craig will share how leading brands run SEO experiments that drive measurable traffic gains. We'll cover:

Custom Assessment: Determine where you are on the SEO testing maturity curve
SEO Testing Foundations: Learn how SEO testing works, from ideation to reporting
Relevant Insights: We’ll share testing insights tailored to your site
Integration: How to integrate SEO testing with your existing user testing program
Actionable Roadmap: You’ll leave with a clear plan for moving up the testing maturity curve

Book your free SEO Testing Masterclass Now (spaces are limited)

The capability to conduct testing will play a crucial role in assessing the impact of our efforts in supporting this channel, all while enhancing the overall site experience for our customers.

Olivia O’Neill
Head of Digital Marketing Delivery, M&S

What to expect

You'll start with a personalised assessment to see where your site stands on the SEO testing maturity curve. We'll walk you through how SEO testing works, from coming up with ideas to understanding results.

You'll get practical insights tailored to your site, along with tips on how to fit SEO testing into your current user testing programme. By the end, you'll have a clear, actionable plan to improve your SEO.

Discover true A/B testing with SearchPilot

SearchPilot enables users to run rapid SEO A/B tests on statistically similar website pages. Our A/B tests split pages, not users, to give you accurate SEO test results fast. We’ll walk you through this.

Learn how our software can work for you

SearchPilot is built for the world’s biggest websites. It enables you to test your SEO hypotheses to see what boosts your organic traffic and what doesn’t — without having to roll out losing changes on your site and wasting engineers’ valuable time. See if it’s a good fit for you.

See the power of an SEO testing program

During your test flight with SearchPilot, we’ll show you how an SEO testing program transforms your business. By pairing an experimentation culture with SearchPilot’s powerful A/B testing platform, users can growing organic traffic and maximize the ROI from search.

Using rulesets within SearchPilot to make rapid page changes

A powerful platform

With SearchPilot, you can make rules-based changes to many pages at once across large site sections.

Perfect for split testing on large sites. Or uploading any business-critical information you need.

Multiple testing options available within SearchPilot

Test design and build

We help you come up with tests tailored to your site.

We support complex, full-funnel, and multi-domain tests. And we can help you build, QA, and execute them too.

A graph showing actual vs forecasted sessions using the SearchPilot app

Analysis and impact

Our proprietary neural network algorithm accounts for variations like seasonality and algorithm updates.

That means it can pick up even small changes in traffic, quickly.

"The capability to conduct testing will play a crucial role in assessing the impact of our efforts in supporting this channel, all while enhancing the overall site experience for our customers."

Olivia O’Neill

Head of Digital Marketing Delivery, M&S

"We knew SEO testing would be valuable before we started, but we didn't start to learn which of our assumptions gave us the positive gains we were looking for until we partnered with SeachPilot and used their platform."

Gina Burke

Manager, Strategic Growth & Optimization, Trusted Media Brands, Inc.

"Partnering with SearchPilot for SEO testing has been a transformative experience. Their blend of expertise in SEO and data science has not only resulted in more traffic but has also demystified the complexities of organic search, making us smarter with every test."

Adam Moro

Digital Marketing Engineer, KinderCare

"Ever since we teamed with SearchPilot, we've had the ability to execute SEO optimizations and enhancements at scale with a dedicated support staff behind us. I simply cannot express how terrific of a business partner that SearchPilot is, and I look forward to using them continually."

Sam Cohen

SEO Manager, Waters

"SearchPilot has created amazing value for us since we partnered with them. Over the years, I’ve used many tools and services, and SearchPilot’s exemplary support is first-class and feels like a true partnership."

Johann Godey

Director, Vistaprint

"A testing workstream can be so invaluable because you’re basically speaking the same language as everybody else in the company when it comes to business impact."

Matthew Morrissey

Organic Search Director Europe

SEO Testing Masterclass with Will Critchlow & Craig Bradford

Who we work with

What to expect

Get more than just a screenshare

Discover true A/B testing with SearchPilot

Learn how our software can work for you

See the power of an SEO testing program

Take SearchPilot for a test flight today

Stop guessing. Start getting results.

A powerful platform

Test design and build

Analysis and impact

What are you waiting for? Get started!