SearchPilot-highres (2)
Free SEO Testing Course: Learn How to Prove What’s Driving Results

Search is your biggest channel, but your least understood. This free course teaches you how to stop guessing and start experimenting, turning SEO into a predictable, controllable performance channel.

A free course from by Craig Bradford, COO of SearchPilot. You'll learn:

Why "before and after" analysis is flawed and why split-testing is the gold standard for proving cause and effect.
 
Frameworks and mental models to design valid experiments.
How to write a business case that gets leadership and engineering to buy in and launch your testing program.

Experts (1)-1

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Does This Sound Like You?

You launch a big SEO change. Traffic goes up, which is great. But you can't be sure your change caused it. Was it seasonality? A Google update? A competitor’s site going down?

You get developer time for a change a blog post said would work. It doesn’t. Now you’ve lost some trust, and it’s harder to get help for your next idea.

You know you should be testing. But the process seems complex, and it's hard to know where to start.

What You'll Learn

A 3-Module Journey From Guesswork to Growth

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Module 1: The "Why"

Learn how to build a business case for testing. We’ll cover the basic science that separates guesswork from facts. You'll learn why "before and after" analysis is flawed and why split-testing is the gold standard for proving cause and effect. This is the mindset shift from relying on correlation to proving causation with data.

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Module 2: The "What"

Gain the mental models to design valid experiments. We’ll break down the two primary levers you can pull, CTR and Rankings, and show you how to find the large groups of pages you need to run powerful tests.

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Module 3: The "How"

This module is about turning theory into action. Get a starter pack of proven test ideas and a simple, one-page business case template designed to get the buy-in you need from leadership and engineering teams.

Subscribers receive access to exclusive resources

 

SearchPilot book (1)

Top SEO A/B Testing Guide

15 Proven Winners Inside-1

The Ultimate Retail SEO Testing Pack  2025

ROI Framework (1)

A simple ROI forecasting model you can use immediately

Your Instructor

Craig Bradford, COO of SearchPilot

At SearchPilot, I get to see thousands of SEO tests on all kinds of websites. I’ve learned what works and what doesn’t. I want to help more marketers use data to show the value of their work. This course is my way of sharing what I’ve learned so you can make decisions that have a real impact.

Craig

Ready to get better answers from your data?

The first step is to sign up. You’ll get an email when the course is released.

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