Smarter Search Strategies in a World of Rising PPC Costs

When: Wednesday, 14th May, 4 PM BST / 11 am ET / 8 am PT

In an increasingly competitive ecommerce landscape, are rising PPC costs eating into your profits?

Discover how SEO can help you reclaim your margins and maximize your search opportunities.

Join us for an exclusive webinar with industry leaders Kevin Gibbons, Founder at RE:Signal and Will Critchlow, Founder & CEO at SearchPilot, who've helped major brands dominate ecommerce search.

Get real-world tactics for optimizing product pages, managing SEO vs. PPC budgets, and driving profitable ecommerce growth with proven tactics.

Speakers (4)

Register Now

Google as the New PLP: Navigate Google's shift towards product pages dominating search results.

Combat PPC Cost Inflation: Why finance teams now see SEO as critical to long-term profitability.

Talent Pipeline Mastery: Secrets to attracting, retaining, and developing world-class SEO teams.

Winning the Ecommerce SEO Game: Proven strategies including refining faceted navigation and expanding category coverage.

Who Should Attend?

SVP Digital & Ecommerce
VP of Marketing / Global Head of Marketing
Head of SEO
Director of Ecommerce, Director of Digital Marketing
Head of Product
Anyone responsible for ambitious SEO targets who needs a practical, proven framework

Who's Will Critchlow & SearchPilot

At SearchPilot, we specialize in turning organic search into a high-performance channel through rapid SEO A/B testing.

Before spinning SearchPilot out as an independent company in early 2020, Will was CEO of Distilled, the company that created the platform that would become SearchPilot. Distilled was an SEO agency founded in 2005 by Will and his co-founder Duncan Morris. It was acquired by Brainlabs at the same time as SearchPilot spun out.

Who's Kevin Gibbons

Kevin Gibbons is founder and CEO of Re:signal – a strategy-driven SEO and content marketing agency in London.

Winner of 15x UK/EU Search Awards, he was named search personality of the year at the UK Search Awards (2018) and listed in BIMA’s top 100 people shaping the digital industry (CEO and leaders category) in 2019.

He has helped to grow Re:signal into a fast growth digital marketing agency, as recognised by Deloitte Fast 50 UK & EMEA (2017) and the FT 1000 fastest growing companies in Europe (2018). Working with clients including Expedia, Auto Trader, Pottery Barn and Deloitte.

Kevin has spoken at over 100 events internationally over the last 10 years, including; Search Marketing Expo (SMX), Pubcon, ClickZ / SES, BrightonSEO, SAScon, State of Search, Reykjavik Internet Marketing Conference (RIMC), Content Marketing Association (CMA), Performance Marketing Insights, SEMCamp and many more…

Columnist writer at Econsultancy, Search Engine Watch, The Drum, Fast Company and Search Engine Land. Judge at US / MENA Search Awards, The Drum Content Awards and DADI Awards.