Increased SEO testing cadence by 170% with SearchPilot
The Stepstone Group is one of the world's largest job websites, with over 40 job listing sites in 20 countries. Its websites include Stepstone.de in Germany and totaljobs.com in the United Kingdom.
They know that smarter, data-driven SEO changes can help them generate more traffic and increase their market share. So they decided to create a stronger SEO testing strategy that delivered accurate, actionable data.
To make these improvements, The Stepstone Group wanted to create a stronger SEO testing strategy that delivered accurate, actionable data.
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customer success story
Our key discovery
The Stepstone Group showed that better data closes that gap. When you can show in advance whether a change will help or hurt organic sessions, SEO gets the buy-in it needs.
With SearchPilot, Stepstone tested across more of its domains and ran 170% more SEO tests, nearly three times as many as before. Quarterly ideation sessions with SearchPilot's Professional Services team kept the backlog full. More tests and better ideas led to more winners.
The challenge
In such a fiercely competitive market, delivering successful SEO improvements is an important part of the organization’s business strategy. They know that smarter, data-driven SEO changes can help them generate higher traffic and increase their market share.
The Stepstone Group has a testing-first culture across all organizational initiatives. The SEO team is committed to this approach. However, they wanted to improve the quality of their SEO experiments by gaining more valuable insights to make smarter SEO changes.
Without proven results and a clear understanding of the impact of their SEO changes, the SEO team had difficulty securing buy-in from other stakeholders to prioritize their work. This led them to form a partnership with SearchPilot.
Our solutions
A scalable SEO testing program
Since partnering with SearchPilot, The Stepstone Group has increased the number of website domains they can test, as well
as the number of tests it run.
This opens the door to larger, bolder SEO experiments.
Professional services support
The Stepstone Group collaborates closely with the SearchPilot professional services team to build and analyze data-driven SEO experiments.
Together, the two teams also run quarterly ideation sessions to ensure there’s always a healthy backlog of SEO test ideas to hand.
A truly data-driven approach
Thanks to the SearchPilot platform, The Stepstone Group can confidently determine whether SEO tests will have a positive or negative impact on organic sessions.
With accurate, actionable data at their fingertips, the SEO team has become a stronger part of the company-wide testing culture.
