Growing organic sessions for more visibility
KinderCare is a US-based provider of daycare and early education facilities. With 200,000 members across 1,600 centres, KinderCare is a highly successful large-scale care company on a mission to become the country’s foremost care provider. That means driving more childcare-provider seekers to their website.
Considerable effort has gone into making its website a source of valuable information for parents and carers, positioning the brand as trustworthy and expert-led. To make the most of this vital resource, KinderCare needed to maximize its search visibility. And that meant implementing an impactful SEO strategy.
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customer success story
The challenge
Historically, KinderCare relied on Google Optimize to A/B test any site changes. But this only revealed their effect on conversion rates.
When it came to their SEO strategy, they had limited visibility into the impact of individual changes. This led to delays in implementation and prevented them from fully realizing their SEO potential. They needed a quick and effective way to test and track their SEO initiatives. And that’s exactly what SearchPilot offered.
The solution
Using SearchPilot’s SEO A/B testing platform, KinderCare built a data-backed business case for every SEO initiative. Instead of relying on assumptions, they had concrete evidence.
SearchPilot’s full-funnel testing feature enabled KinderCare to test the impact on organic traffic and conversion rates simultaneously, avoiding trade-offs while gaining deeper insights into user behavior.
SearchPilot’s meta-CMS feature allowed KinderCare to roll out website changes with ease. Once testing demonstrated the value of a specific change, they could implement it immediately without adding any burden to their engineering team.
KinderCare also worked with SearchPilot’s professional services team to help them plan their testing strategy. With this additional support, KinderCare was able to perform the right tests at the right time and draw the right conclusions.
