How KinderCare grew their organic traffic by 42%

Customer Success Story

KinderCare is a highly successful and large-scale care company with over 200,000 members in 1,600 centers across the US. 

Their mission is to become the country's leading and go-to care provider. Their website plays a key role in attracting new customers as well as providing expert-led information for parents and carers.  

To make the most of this vital resource, KinderCare needed to maximize its search visibility. And that meant implementing an impactful SEO strategy.

Success metrics


42% increase in organic sessions


Timely customer service information updates


Stronger team collaboration

Reliable SEO test results that bring organic traffic growth  

KinderCare now have better visibility into the impacts of CRO changes on their SEO performance. With the data-backed insights from SEO testing, they can now quickly and effectively implement the SEO changes that matter to their organic traffic. 


Want to dive straight into the full story?