Site index
Everything on SearchPilot
All pages on searchpilot.com in one place. Find product pages, free tools, customer stories, SEO test results and articles.
The site
Product, tools and company
Start here to learn what SearchPilot does, who it is for and how to contact us.
Product9
Who it's for9
Free tools and guides6
Customer stories4
Resources9
Company5
SEO test results
136 SEO tests, with results
Each test result shows a change to a live website and its effect on organic traffic, measured against a control group.
202614 tests
- Does Adding a Brand Carousel to Store Pages Improve Organic Traffic?
- How Does AI-Generated Content Impact Listing Pages?
- Does adding descriptive alt text to listing images improve SEO?
- Does Product Grid Size Affect SEO Performance?
- Do Expanded State Names in Title Tags Help or Hurt Travel SEO?
- Will adding FAQ Content to Footer Copy Improve Organic Traffic?
- Does Adding 'Save 30%' Messaging to Meta Descriptions Improve Organic Traffic?
- This Test Revealed an Unexpected SEO Signal Hiding in Plain Sight
- Can Displaying Links to Popular Destinations Improve SEO?
- Do Emojis in Meta Descriptions Influence Click-Through Behaviour?
- Do Title Tags Perform Better When They Sound More Natural?
- Can Removing FetchPriority from Low Priority Elements Improve Organic Traffic?
- Expanding Your Title Tag Testing Strategy - Why Title Tags Still Matter in 2026
- Can a Categories Accordion Boost Organic Traffic?
202543 tests
- A Look Back at the Most Surprising Tests of 2025
- The Video Schema Results That Surprised SEO Experts
- What Happens when AI Content is Added with a Disclaimer?
- We Tested Breadcrumbs — Was Mobile-First Indexing the Real Story?
- Can Adding a Numeric Rating Beside Stars Boost SEO Performance?
- Is lazy loading images below the fold always a winning test?
- Does breadcrumb placement impact SEO performance?
- How does adding extra keywords to title tags impact SEO?
- Does Vehicle Listing Schema Improve Search Visibility?
- Visibility Isn’t Just for Users: The SEO Impact of On-Page Changes
- Does Changing an H2 to an H1 Improve Organic Traffic?
- Will setting the height of the banner ad improve organic traffic?
- Will removing self-referential breadcrumb links improve organic traffic?
- Will increasing the number of related article links help for SEO?
- Which is better for SEO: dynamic prices or static prices in title tags?
- SEO test: where should the brand appear in title tags?
- SEO A/B test results: Are tabs a problem for SEO?
- Removing “Compare” from title tags
- How does removing SEO text impact SEO performance?
- How does removing FAQ markup on pages with valid schema impact SEO?
- How does adding 'best' to title tags impact SEO performance?
- Does showing introductory content on mobile view improve rankings across all devices?
- Does removing meta descriptions improve click-through rates?
- Does pulling specifications into a standalone section improve SEO performance?
- Does canonicalising to more specific product pages improve SEO performance?
- Does aligning keywords with search queries increase organic traffic?
- Does adding keywords to the H1 make a difference for SEO?
- Does adding a question on the cost of a product within the title tag help organic traffic?
- Does Capitalizing Keywords in Title Tags Improve Click Through Rates?
- Can Removing Expert Video Reviews Improve SEO?
- Adding Pros and Cons to Offer Pages
- Will adding AI-generated content to pages improve organic traffic?
- What's Better for SEO: Unique or Templated Content?
- Testing the data-nosnippet Attribute
- Rethinking Metadata: Testing the Boundaries of Google’s SERP Control
- Are Embedded Map Components Sending the Right Signals for Local SEO?
- Does adding destination city or airport IATA codes improve organic traffic?
- The SEO Impact of Enriching Page Content
- Moving Location to the Start of the Title Tag: Does It Improve CTR?
- Challenging SEO Best Practices: The Unexpected Impact of Price in SEO
- 14% Mobile Increase With All-Caps Title Tags
- How does adding 'last modified' dates on-page impact SEO?
- Does Adding Product Descriptions Above The Fold Improve SEO?
202416 tests
- Expanding Your Internal Linking Test Strategy
- JSON–LD vs Microdata Revisited
- Testing the Impact of Schema Markup for SEO
- The Importance and Impact of Internal Linking for SEO
- Does reducing the height of an internal linking block improve organic traffic?
- Does capitalizing the word “FREE” in title tags increase click through rates?
- Does adding flight prices to the H1 tag improve SEO performance?
- Can rearranging the layout on a page impact SEO?
- Has Google Reduced the Emphasis on On-Page Content in Recent Updates?
- SEO test: Which is better for SEO - JSON+LD or microdata?
- What are Title Tags? Optimizing Title Tags to improve your site's organic traffic
- What are H1 Tags? A guide to optimizing H1 Tags to improve your site's organic traffic
- Testing the Canonical Element
- How valuable is unique content for SEO?
- Does adding the data-nosnippet attribute to specific content increase organic traffic?
- Does Changing Introductory Text and H1 Improve Ranking and Conversions?
202363 tests
- Does appending the brand name and location at the end of the title tag have an impact on organic traffic?
- Does adding article schema to blog article pages help improve organic traffic?
- Does adding localized content impact organic traffic?
- Using Iterative SEO Tests to Win Rich Table Snippets
- Does Turning On Page Content into FAQs Benefit SEO?
- Can third party user ratings increase organic traffic?
- Can You Improve Your SEO With API Data?
- Can Authorship Content Impact E-A-T Signals?
- Will adding article schema to article pages impact organic traffic?
- Which is better: our meta description or Google's?
- What's the SEO impact of using React on product pages?
- What's the SEO impact of emoji in meta descriptions?
- What impact does an 'Estimated read time' in your meta descriptions have on SEO?
- Should you include prices in your titles for SEO?
- Should you add more internal links to your footer for SEO?
- Seasonal messaging in search snippets: good or bad for SEO?
- SEO test: finding the SEO impact of page layout changes
- SEO test: The real SEO impact of internal linking changes
- SEO test: How important is breadcrumb markup for SEO?
- SEO test: How good is Google at rewriting metadata?
- SEO test: FAQ Schema impact on SEO performance
- SEO test results: does HTML structure matter?
- SEO test results of adding 'video' to page titles
- SEO impact of localization: swapping UK and US English
- SEO Split Test: Does color contrast matter for SEO?
- SEO Split Test Result: Does alt text on images help for SEO?
- SEO Split Test Result: Can interstitials really hurt your SEO?
- SEO A/B test: Server-side rendering internal links
- Revisiting 'Book Now': does it help local page SEO?
- Is 'SEO text' on category pages a good idea for SEO?
- Internal linking case study: can links to nearby location pages help?
- Impact on SEO performance of price and review schema
- Impact on SEO of ratings and reviews structured data
- Emojis in title tags: are they a good idea for SEO?
- Does upgrading a listings website’s “cards” with more information improve organic traffic?
- Does shortening title tags enable Google to rewrite them better?
- Does removing listings that don't match the location of the page increase organic traffic?
- Does removing a product carousel improve organic traffic?
- Does redirecting trailing slash URLs to the non-trailing slash equivalent improve organic traffic?
- Does adding the ‘dateModified’ attribute to schema improve organic traffic?
- Does adding category names to product page titles help SEO?
- Does adding a list of offered amenities to store location pages improve SEO?
- Does adding Black Friday to titles improve SEO performance?
- Does adding 'Near You' to title tags help SEO performance?
- Does adding 'Book Now' to the start of titles help for SEO?
- Do you need to pre-render AngularJS content for SEO?
- Do salary ranges in meta descriptions help clickthrough rate?
- Do 301 Internal Links Harm SEO?
- Current Month and Year in Title Tags: Good for SEO?
- Can you target featured snippets by adding content?
- Can replacing the word 'Price' with 'Cost' in the title tag improve organic traffic?
- Can rephrasing H2’s into questions help boost organic traffic?
- Can incorporating ‘the best’ into your title tag improve organic traffic?
- Can improving freshness signals in titles benefit SEO?
- Can confidence messaging make any difference for SEO?
- Can adding third-party ratings to meta descriptions improve SEO performance?
- Can adding pricing information client-side increase SEO performance?
- Can adding age ranges to titles boost traffic for SEO?
- Can Shortening Truncated Title Tags Improve SEO Performance?
- Can Placing FAQ Content Within a Collapsible Section Harm SEO?
- Are Exact Numbers or Approximations in Title Tags Better for SEO?
- Adding Top Brands to FAQ Markup
- 20 reasons you should include numbers in your titles for SEO
Articles
182 articles from the SearchPilot team
Articles about SEO testing, GEO and the SearchPilot platform.
202632 articles
- Wayfair's Framework for Picking SEO Tests
- Is GEO Working? How to Get Beyond Prompt Tracking
- Generative Engine Optimization (GEO): Stop Guessing and Start Testing
- From SEO Maturity to AI Discoverability: Heather Physioc on What Needs to Change
- 10 SEO A/B tests that delivered over 10% more traffic + a bonus 50% winner
- Buying journeys are conversations, not prompts
- Will ChatGPT Overtake Google? Kevin Indig and Will Critchlow Bet On the Next Era of Search
- The role of guardrail metrics in SEO testing
- When SEO Best Practices Backfire
- Lose Google and you lose AI search
- The Math Behind SearchPilot: How SEO A/B Testing Actually Works
- Agentic Commerce SEO: What Enterprise Ecommerce Teams Should Test Now
- When to Be Bold and When to Test: A Framework for High-Impact SEO
- How Premium Brands Get Found in AI Search with Christine Ullmann of John Lewis
- Shopper behavior is changing. Are SEO teams chasing outdated KPIs?
- How to get better SEO work from your agency with Paddy Moogan
- How does AI traffic show up in analytics?
- Scapegoat or GOAT? When traffic falls but revenue grows
- LLMs do not rank anything. So what are you optimizing for?
- When is a click not a click?
- Beyond Crawl Data: What SEO Teams Really Need From Their Tools
- SEO Is a System, Not a Channel: Lessons from Zalando, Omio, and idealo
- AI Content Is Cheap, Lost Traffic Isn't: A Roadmap for Testing What Works
- What's Going On With Search? From SEO to GEO in 2026 (with Tim Soulo)
- The Most Underrated Retail SEO Levers for 2026: What Experts Really Think
- Inside adidas: How a Global Brand Builds an Insight-First SEO Program
- How to get data for our free SEO forecaster tool
- Clear Priorities, Tight Write-Ups: Product Management Lessons for SEO
- [Updated 2026] What is SEO A/B testing? A guide to setting up, designing and running SEO split tests
- Building an AI Fluent Team: A Candid Talk with Wil Reynolds
- Moneyball is the Future of SEO
- Google Product Grids and AI Mode: The Ecommerce SEO Playbook with Brodie Clark
202565 articles
- GEO, Fanout, Agents: Mike King’s Take on Where Search Is Really Heading
- GEO Testing in Ecommerce: Moving from Guesswork to Proof
- SearchPilot supports GEO A/B testing
- Is Google Killing PLPs? Ecommerce SEO lessons from Demetria Spinrad on crowded SERPs
- How to Win in Google’s Product Listings: Why Testing is the Only Way to Keep Up
- SEO testing lessons from more mature experimentation programs - a conversation with Ryan Lucht
- The One-Page SEO Testing Plan: How to Get Buy-In for SEO Testing
- SEO vs. GEO: Aleyda Solis on eCommerce Search in an AI-First World
- Future-Proofing E-Commerce SEO for 2026 and Beyond with Ross Hudgens & Will Critchlow
- Death of the keyword: the 10 trillion search revolution
- End of Google Era: The Next Generation of Search
- Search Isn’t Dead – SEO Trends 2025 with Rand Fishkin & Will Critchlow
- [Webinar Replay] SEO's New Playbook: Survive the AI Shift with Product-Led Growth
- Will AI-generated content help or hinder your SEO efforts?
- What SEOs need to know about testing AI-generated content
- Testing AI-Generated Content
- Search Query Size Is About To Explode
- Google is still your biggest traffic referrer
- AI outperforms humans in our SEO quiz
- [Webinar Replay] Smarter Search Strategies in a World of Rising PPC Costs
- [Webinar Replay] Beyond Google – How AI and LLMs Are Changing SEO Forever
- Why Your CRO Tool Can't Do SEO A/B Testing: The 3 Big Differences
- Video - Imagining an Apple search engine
- How to make sure you aren't blocking AI crawlers in robots.txt for ecommerce
- Best Teams Want To Be Measured
- A Year of SEO Testing with SearchPilot
- [Webinar Replay] What digital retail marketers should DO about AI right now
- [Webinar Replay] Secure your 2024 SEO Budget SEJ
- [Webinar Replay] Making SEO a Performance Channel for ecommerce
- [Webinar Replay] Drive Performance With These 4 Disciplines for SEO Teams
- [Webinar Replay] A Stress-Free 3-Step Process for Retail Marketing Directors to Set (and Hit) SEO Targets
- [Webinar Replay] 7+ SEO Test Ideas to Grow Your Organic Traffic 📚
- [Webinar Replay] 10+ SEO Test Ideas to Boost Your Organic Traffic 🌿
- [Webinar Replay] - Optimising Search Part 1 - Designing an Effective SEO Experimentation Program
- [Webinar Replay] - Beauty Beyond Basics: 10+ SEO Test Ideas to Grow Your Organic Traffic
- [Webinar Replay] - 10+ SEO test ideas for Fashion Retailers
- What we can learn from losing SEO tests
- We're doing business, not science. How to make sense of SEO A/B test results
- Video and Slides - Will Critchlow's Mozcon 2022 Talk
- Testing Fast in Turbulent Times
- SearchPilot Webinar: Travel Site SEO: Drive More Organic Traffic with these 20 SEO Test Ideas
- SEO A/B testing: The secret to increasing your organic search traffic
- Proposing Better Ways to Think about Internal Linking
- Mitigating Uncertainty
- Master SEO A/B Testing: A Step By Step Guide Running SEO Experiments that Drive Organic Growth
- How ‘continuous compliance’ helps us build a radically resilient organization
- How to test internal links for SEO
- From Etsy to Glossier to Fractional CMO for startups with Stephanie Chang, Growth Advisor and Leader
- Business Class Lounge Season 1: Episode 7 with Adam Monago, From Smart B2B Campaigns to Babylon
- Business Class Lounge Season 1: Episode 6 with April Dunford
- Business Class Lounge Season 1: Episode 5 with Brian Provost, SVP and GM, Search at Yahoo
- Business Class Lounge Season 1: Episode 3 with Cian Weeresinghe
- Business Class Lounge Season 1: Episode 2 with Lisa Schneider
- Business Class Lounge Episode 1 - Kieran Flanagan
- Building Growth Teams at Rocket Ship Startups with Brian Hale
- Announcing the Business Class Lounge podcast from SearchPilot
- Announcement: We've improved how we run full funnel tests
- A free tool to help you generate 8 million SEO test ideas
- 8 crucial steps to running SEO experiments that drive organic growth
- SEO depreciation - what would happen if you did nothing?
- Online Retail SEO Point of View (PoV) from SearchPilot, February 2025
- From engineering to SEO: Abishek Surana Rajendra’s formula for growth
- SearchPilot is carbon neutral and supporting the path to net zero
- Back to basics: explanation of what SearchPilot does
- Todd "Oilman" Friesen: Leadership lessons from 10 years at Salesforce
202433 articles
- How SearchPilot Analyses Test Data
- Optimize to convert: How CRO testing and SEO can work hand in hand
- An update on Split Optimizer: SearchPilot’s neural network model
- Introducing the SEO testing maturity curve
- Advanced Analysis: The Long Room
- Build vs Buy: Which is better for SEO testing?
- The four different benefits of different test outcomes
- One Year in: SearchPilot by the Numbers
- How we did an emergency HTTPS migration using SearchPilot to avoid Chrome security warnings [case study]
- SearchPilot partners with Marks and Spencer to Power SEO Experimentation
- Travel SEO: 18 SEO tests that will skyrocket your organic sessions
- SEO Metrics for C-level Executives
- From Instincts to Impact - How to Design Robust SEO Experiments
- SEO A/B testing: realizing the value of a good experimentation program
- Why SEO testing matters even more for YMYL businesses
- Yes, usage data does matter for SEO after all
- My Top 5 SEO Test Ideas for Retail Sites
- When two become one: how BrowserKit harmonizes server-side SEO tests with client-side tools
- 5 minimum requirements for running SEO tests
- Why did this test win? Search Console integration comes to SearchPilot
- Enhance your SEO split test analysis with Googlebot tracking data
- Introducing JetStream: Delivering SearchPilot’s SEO testing at the edge
- How testing helps de-risk your SEO projects
- How smart bucketing can strengthen your SEO testing approach and deliver accurate traffic data
- How clearer results can motivate your SEO team
- How can I tell which sections of a website are suitable for SEO testing?
- Can testing solve today’s SEO challenges?
- How does SEO testing sit alongside product testing?
- 7 Winning SEO Tests from SearchPilot
- How to reduce your SEO-related engineering tickets by 80%
- Why embracing product development approaches can sharpen your SEO efforts
- The Hierarchy of Evidence for Digital Marketing Testing
- New SearchPilot features including SEO friendly URLs for enterprise platform
202352 articles
- BrightonSEO (San Diego) 2023 - SEO in Turbulent Times
- What is Full-Funnel Testing? How we combine SEO and CRO testing
- Winner for the European Search Awards 2023 - The Best Use of Data (SEO - large enterprise)
- How to achieve better UX for your SEO tests with server-side testing
- Googlebot had a robots.txt bug with how it handled XML sitemaps
- Split Testing Titles and H1s: Do They Still have an SEO Impact?
- What your C-suite team needs to know about SEO tests
- The importance of SEO testing for ecommerce websites
- Importance of SEO testing for job websites
- Importance of SEO testing for Local Landing Pages
- How to write a strong SEO hypothesis
- How to think about SEO Split Testing
- How to handle losing SEO tests
- How to Accelerate Your Marketing Strategy with Product-Led SEO
- How SEO can inform user experience
- How SEO and Engineering Teams Can Work Together
- How SEO Split-Testing Outperforms Untested Website Changes
- Best practices for designing and running your own SEO tests
- 8 Losing Tests from SearchPilot
- That movie where those two guys drink wine - How Google is understanding your searches
- Why do we measure SEO test impacts with traffic rather than rankings?
- When should you run an SEO A/B test?
- What marketing leadership needs to know about modern SEO
- What is Full-Funnel Testing? How we combine SEO and CRO testing
- We've Doubled the Sensitivity of our SEO Split-Testing Platform
- Ways Recommendations Fail and How Split-Testing is Changing Consulting
- The difference between planning, project management, line management and leadership
- SearchPilot's mission - to prove the value of SEO for the world's biggest websites
- SearchPilot Platform Feature: Run Multiple SEO A/B Tests on a Single Page Type Simultaneously
- SEO testing and core updates
- SEO is not zero sum
- SEO is Hard
- SEO A/B Testing and Speed: How and why it matters
- Marginal losses: the hidden reason your SEO performance is lagging
- Lessons Learned Interviewing CMOs and Other Leaders
- Is the future of SEO just CRO?
- Is AMP needed for SEO? Not any more.
- Introducing the SEO A/B Testing Whitepaper
- How to tell good SEO advice from bad
- Getting an HTTPS migration done in an enterprise environment
- GPT-3 computer-generated text is ready for SEO testing
- Edge SEO and SEO testing on the edge
- Early Results from Split Testing JavaScript for SEO
- Does Google rewriting titles prevent us from testing them for SEO impact?
- DIY SEO Testing Pitfalls
- Business Class Lounge Season 1: Episode 4 with Jes Scholz
- Announcing our Optimization Delivery Network
- Adding FAQ Schema: SEO Split Testing Lessons from SearchPilot
- A common question: will we run out of SEO test ideas?
- A Guide to Writing Better Business Documents
- 3 SEO Split Tests You Should Try
- 10 Quick Wins We Can Make Using SearchPilot as a Meta CMS