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Product9
Who it's for9
Free tools and guides6
Customer stories9
- All customer stories
- Flight Centre customer Success Story
- Global sports brand customer success story
- How full funnel testing increased organic traffic by 57% and conversion rates by 339% for this real estate business
- How M&S achieved 190% of their annual SEO target in 3 months with SearchPilot
- How SearchPilot’s SEO testing capabilities helped KinderCare grow their organic traffic by 42%
- How Skyscanner outpaced the industry by growing +27% vs pre-COVID levels
- How The Stepstone Group increased their SEO testing cadence by 170%
- SearchPilot and Trusted Media Brands: A Recipe for Success
Resources9
Company5
SEO test results
139 SEO tests, with results
Each test result shows a change to a live website and its effect on organic traffic, measured against a control group.
202618 tests
- Lost in translation: why your title tag wins could hurt you in other markets
- SEO test: The real SEO impact of internal linking changes
- Does adding landmarks or attraction in titles impact local SEO?
- How We Increased Organic PLP Traffic by 18% with SEO A/B Testing
- Does Adding a Brand Carousel to Store Pages Improve Organic Traffic?
- How Does AI-Generated Content Impact Listing Pages?
- Does adding descriptive alt text to listing images improve SEO?
- Does Product Grid Size Affect SEO Performance?
- Do Expanded State Names in Title Tags Help or Hurt Travel SEO?
- Will adding FAQ Content to Footer Copy Improve Organic Traffic?
- Does Adding 'Save 30%' Messaging to Meta Descriptions Improve Organic Traffic?
- This Test Revealed an Unexpected SEO Signal Hiding in Plain Sight
- Can Displaying Links to Popular Destinations Improve SEO?
- Do Emojis in Meta Descriptions Influence Click-Through Behaviour?
- Do Title Tags Perform Better When They Sound More Natural?
- Can Removing FetchPriority from Low Priority Elements Improve Organic Traffic?
- Expanding Your Title Tag Testing Strategy - Why Title Tags Still Matter in 2026
- Can a Categories Accordion Boost Organic Traffic?
202543 tests
- A Look Back at the Most Surprising Tests of 2025
- The Video Schema Results That Surprised SEO Experts
- What Happens when AI Content is Added with a Disclaimer?
- We Tested Breadcrumbs — Was Mobile-First Indexing the Real Story?
- Can Adding a Numeric Rating Beside Stars Boost SEO Performance?
- Is lazy loading images below the fold always a winning test?
- Does breadcrumb placement impact SEO performance?
- How does adding extra keywords to title tags impact SEO?
- Does Vehicle Listing Schema Improve Search Visibility?
- Visibility Isn’t Just for Users: The SEO Impact of On-Page Changes
- Does Changing an H2 to an H1 Improve Organic Traffic?
- Will setting the height of the banner ad improve organic traffic?
- Will removing self-referential breadcrumb links improve organic traffic?
- Will increasing the number of related article links help for SEO?
- Which is better for SEO: dynamic prices or static prices in title tags?
- SEO test: where should the brand appear in title tags?
- SEO A/B test results: Are tabs a problem for SEO?
- Removing “Compare” from title tags
- How does removing SEO text impact SEO performance?
- How does removing FAQ markup on pages with valid schema impact SEO?
- How does adding 'best' to title tags impact SEO performance?
- Does showing introductory content on mobile view improve rankings across all devices?
- Does removing meta descriptions improve click-through rates?
- Does pulling specifications into a standalone section improve SEO performance?
- Does canonicalising to more specific product pages improve SEO performance?
- Does aligning keywords with search queries increase organic traffic?
- Does adding keywords to the H1 make a difference for SEO?
- Does adding a question on the cost of a product within the title tag help organic traffic?
- Does Capitalizing Keywords in Title Tags Improve Click Through Rates?
- Can Removing Expert Video Reviews Improve SEO?
- Adding Pros and Cons to Offer Pages
- Will adding AI-generated content to pages improve organic traffic?
- What's Better for SEO: Unique or Templated Content?
- Testing the data-nosnippet Attribute
- Rethinking Metadata: Testing the Boundaries of Google’s SERP Control
- Are Embedded Map Components Sending the Right Signals for Local SEO?
- Does adding destination city or airport IATA codes improve organic traffic?
- The SEO Impact of Enriching Page Content
- Moving Location to the Start of the Title Tag: Does It Improve CTR?
- Challenging SEO Best Practices: The Unexpected Impact of Price in SEO
- 14% Mobile Increase With All-Caps Title Tags
- How does adding 'last modified' dates on-page impact SEO?
- Does Adding Product Descriptions Above The Fold Improve SEO?
202416 tests
- Expanding Your Internal Linking Test Strategy
- JSON–LD vs Microdata Revisited
- Testing the Impact of Schema Markup for SEO
- The Importance and Impact of Internal Linking for SEO
- Does reducing the height of an internal linking block improve organic traffic?
- Does capitalizing the word “FREE” in title tags increase click through rates?
- Does adding flight prices to the H1 tag improve SEO performance?
- Can rearranging the layout on a page impact SEO?
- Has Google Reduced the Emphasis on On-Page Content in Recent Updates?
- SEO test: Which is better for SEO - JSON+LD or microdata?
- What are Title Tags? Optimizing Title Tags to improve your site's organic traffic
- What are H1 Tags? A guide to optimizing H1 Tags to improve your site's organic traffic
- Testing the Canonical Element
- How valuable is unique content for SEO?
- Does adding the data-nosnippet attribute to specific content increase organic traffic?
- Does Changing Introductory Text and H1 Improve Ranking and Conversions?
202362 tests
- Does appending the brand name and location at the end of the title tag have an impact on organic traffic?
- Does adding article schema to blog article pages help improve organic traffic?
- Does adding localized content impact organic traffic?
- Using Iterative SEO Tests to Win Rich Table Snippets
- Does Turning On Page Content into FAQs Benefit SEO?
- Can third party user ratings increase organic traffic?
- Can You Improve Your SEO With API Data?
- Can Authorship Content Impact E-A-T Signals?
- Will adding article schema to article pages impact organic traffic?
- Which is better: our meta description or Google's?
- What's the SEO impact of using React on product pages?
- What's the SEO impact of emoji in meta descriptions?
- What impact does an 'Estimated read time' in your meta descriptions have on SEO?
- Should you include prices in your titles for SEO?
- Should you add more internal links to your footer for SEO?
- Seasonal messaging in search snippets: good or bad for SEO?
- SEO test: finding the SEO impact of page layout changes
- SEO test: How important is breadcrumb markup for SEO?
- SEO test: How good is Google at rewriting metadata?
- SEO test: FAQ Schema impact on SEO performance
- SEO test results: does HTML structure matter?
- SEO test results of adding 'video' to page titles
- SEO impact of localization: swapping UK and US English
- SEO Split Test: Does color contrast matter for SEO?
- SEO Split Test Result: Does alt text on images help for SEO?
- SEO Split Test Result: Can interstitials really hurt your SEO?
- SEO A/B test: Server-side rendering internal links
- Revisiting 'Book Now': does it help local page SEO?
- Is 'SEO text' on category pages a good idea for SEO?
- Internal linking case study: can links to nearby location pages help?
- Impact on SEO performance of price and review schema
- Impact on SEO of ratings and reviews structured data
- Emojis in title tags: are they a good idea for SEO?
- Does upgrading a listings website’s “cards” with more information improve organic traffic?
- Does shortening title tags enable Google to rewrite them better?
- Does removing listings that don't match the location of the page increase organic traffic?
- Does removing a product carousel improve organic traffic?
- Does redirecting trailing slash URLs to the non-trailing slash equivalent improve organic traffic?
- Does adding the ‘dateModified’ attribute to schema improve organic traffic?
- Does adding category names to product page titles help SEO?
- Does adding a list of offered amenities to store location pages improve SEO?
- Does adding Black Friday to titles improve SEO performance?
- Does adding 'Near You' to title tags help SEO performance?
- Does adding 'Book Now' to the start of titles help for SEO?
- Do you need to pre-render AngularJS content for SEO?
- Do salary ranges in meta descriptions help clickthrough rate?
- Do 301 Internal Links Harm SEO?
- Current Month and Year in Title Tags: Good for SEO?
- Can you target featured snippets by adding content?
- Can replacing the word 'Price' with 'Cost' in the title tag improve organic traffic?
- Can rephrasing H2’s into questions help boost organic traffic?
- Can incorporating ‘the best’ into your title tag improve organic traffic?
- Can improving freshness signals in titles benefit SEO?
- Can confidence messaging make any difference for SEO?
- Can adding third-party ratings to meta descriptions improve SEO performance?
- Can adding pricing information client-side increase SEO performance?
- Can adding age ranges to titles boost traffic for SEO?
- Can Shortening Truncated Title Tags Improve SEO Performance?
- Can Placing FAQ Content Within a Collapsible Section Harm SEO?
- Are Exact Numbers or Approximations in Title Tags Better for SEO?
- Adding Top Brands to FAQ Markup
- 20 reasons you should include numbers in your titles for SEO
Articles
184 articles from the SearchPilot team
Articles about SEO testing, GEO and the SearchPilot platform.
202635 articles
- [Updated 2026] What is SEO A/B testing? A guide to setting up, designing and running SEO split tests
- What's Going On With Search? From SEO to GEO in 2026 (with Tim Soulo)
- Is GEO Working? How to Get Beyond Prompt Tracking
- From SEO Maturity to AI Discoverability: Heather Physioc on What Needs to Change
- Building an AI Fluent Team: A Candid Talk with Wil Reynolds
- 10 SEO A/B tests that delivered over 10% more traffic + a bonus 50% winner
- The Most Underrated Retail SEO Levers for 2026: What Experts Really Think
- Generative Engine Optimization (GEO): Stop Guessing and Start Testing
- Wayfair's Framework for Picking SEO Tests
- Blockbuster, Bezos and AI Agents with Jason Goldberg
- Build vs Buy: Which is better for SEO testing?
- The Math Behind SearchPilot: How SEO A/B Testing Actually Works
- Winning AI citations isn't the same as winning in search | With Cyrus Shepard
- Buying journeys are conversations, not prompts
- Will ChatGPT Overtake Google? Kevin Indig and Will Critchlow Bet On the Next Era of Search
- The role of guardrail metrics in SEO testing
- When SEO Best Practices Backfire
- Lose Google and you lose AI search
- Agentic Commerce SEO: What Enterprise Ecommerce Teams Should Test Now
- When to Be Bold and When to Test: A Framework for High-Impact SEO
- How Premium Brands Get Found in AI Search with Christine Ullmann of John Lewis
- Shopper behavior is changing. Are SEO teams chasing outdated KPIs?
- How to get better SEO work from your agency with Paddy Moogan
- How does AI traffic show up in analytics?
- Scapegoat or GOAT? When traffic falls but revenue grows
- LLMs do not rank anything. So what are you optimizing for?
- When is a click not a click?
- Beyond Crawl Data: What SEO Teams Really Need From Their Tools
- SEO Is a System, Not a Channel: Lessons from Zalando, Omio, and idealo
- AI Content Is Cheap, Lost Traffic Isn't: A Roadmap for Testing What Works
- Inside adidas: How a Global Brand Builds an Insight-First SEO Program
- How to get data for our free SEO forecaster tool
- Clear Priorities, Tight Write-Ups: Product Management Lessons for SEO
- Moneyball is the Future of SEO
- Google Product Grids and AI Mode: The Ecommerce SEO Playbook with Brodie Clark
202565 articles
- GEO, Fanout, Agents: Mike King’s Take on Where Search Is Really Heading
- GEO Testing in Ecommerce: Moving from Guesswork to Proof
- SearchPilot supports GEO A/B testing
- Is Google Killing PLPs? Ecommerce SEO lessons from Demetria Spinrad on crowded SERPs
- How to Win in Google’s Product Listings: Why Testing is the Only Way to Keep Up
- SEO testing lessons from more mature experimentation programs - a conversation with Ryan Lucht
- The One-Page SEO Testing Plan: How to Get Buy-In for SEO Testing
- SEO vs. GEO: Aleyda Solis on eCommerce Search in an AI-First World
- Future-Proofing E-Commerce SEO for 2026 and Beyond with Ross Hudgens & Will Critchlow
- Death of the keyword: the 10 trillion search revolution
- End of Google Era: The Next Generation of Search
- Search Isn’t Dead – SEO Trends 2025 with Rand Fishkin & Will Critchlow
- [Webinar Replay] SEO's New Playbook: Survive the AI Shift with Product-Led Growth
- Will AI-generated content help or hinder your SEO efforts?
- What SEOs need to know about testing AI-generated content
- Testing AI-Generated Content
- Search Query Size Is About To Explode
- Google is still your biggest traffic referrer
- AI outperforms humans in our SEO quiz
- [Webinar Replay] Smarter Search Strategies in a World of Rising PPC Costs
- [Webinar Replay] Beyond Google – How AI and LLMs Are Changing SEO Forever
- Why Your CRO Tool Can't Do SEO A/B Testing: The 3 Big Differences
- Video - Imagining an Apple search engine
- How to make sure you aren't blocking AI crawlers in robots.txt for ecommerce
- Best Teams Want To Be Measured
- A Year of SEO Testing with SearchPilot
- [Webinar Replay] What digital retail marketers should DO about AI right now
- [Webinar Replay] Secure your 2024 SEO Budget SEJ
- [Webinar Replay] Making SEO a Performance Channel for ecommerce
- [Webinar Replay] Drive Performance With These 4 Disciplines for SEO Teams
- [Webinar Replay] A Stress-Free 3-Step Process for Retail Marketing Directors to Set (and Hit) SEO Targets
- [Webinar Replay] 7+ SEO Test Ideas to Grow Your Organic Traffic 📚
- [Webinar Replay] 10+ SEO Test Ideas to Boost Your Organic Traffic 🌿
- [Webinar Replay] - Optimising Search Part 1 - Designing an Effective SEO Experimentation Program
- [Webinar Replay] - Beauty Beyond Basics: 10+ SEO Test Ideas to Grow Your Organic Traffic
- [Webinar Replay] - 10+ SEO test ideas for Fashion Retailers
- What we can learn from losing SEO tests
- We're doing business, not science. How to make sense of SEO A/B test results
- Video and Slides - Will Critchlow's Mozcon 2022 Talk
- Testing Fast in Turbulent Times
- SearchPilot Webinar: Travel Site SEO: Drive More Organic Traffic with these 20 SEO Test Ideas
- SEO A/B testing: The secret to increasing your organic search traffic
- Proposing Better Ways to Think about Internal Linking
- Mitigating Uncertainty
- Master SEO A/B Testing: A Step By Step Guide Running SEO Experiments that Drive Organic Growth
- How ‘continuous compliance’ helps us build a radically resilient organization
- How to test internal links for SEO
- From Etsy to Glossier to Fractional CMO for startups with Stephanie Chang, Growth Advisor and Leader
- Business Class Lounge Season 1: Episode 7 with Adam Monago, From Smart B2B Campaigns to Babylon
- Business Class Lounge Season 1: Episode 6 with April Dunford
- Business Class Lounge Season 1: Episode 5 with Brian Provost, SVP and GM, Search at Yahoo
- Business Class Lounge Season 1: Episode 3 with Cian Weeresinghe
- Business Class Lounge Season 1: Episode 2 with Lisa Schneider
- Business Class Lounge Episode 1 - Kieran Flanagan
- Building Growth Teams at Rocket Ship Startups with Brian Hale
- Announcing the Business Class Lounge podcast from SearchPilot
- Announcement: We've improved how we run full funnel tests
- A free tool to help you generate 8 million SEO test ideas
- 8 crucial steps to running SEO experiments that drive organic growth
- SEO depreciation - what would happen if you did nothing?
- Online Retail SEO Point of View (PoV) from SearchPilot, February 2025
- From engineering to SEO: Abishek Surana Rajendra’s formula for growth
- SearchPilot is carbon neutral and supporting the path to net zero
- Back to basics: explanation of what SearchPilot does
- Todd "Oilman" Friesen: Leadership lessons from 10 years at Salesforce
202432 articles
- How SearchPilot Analyses Test Data
- Optimize to convert: How CRO testing and SEO can work hand in hand
- An update on Split Optimizer: SearchPilot’s neural network model
- Introducing the SEO testing maturity curve
- Advanced Analysis: The Long Room
- The four different benefits of different test outcomes
- One Year in: SearchPilot by the Numbers
- How we did an emergency HTTPS migration using SearchPilot to avoid Chrome security warnings [case study]
- SearchPilot partners with Marks and Spencer to Power SEO Experimentation
- Travel SEO: 18 SEO tests that will skyrocket your organic sessions
- SEO Metrics for C-level Executives
- From Instincts to Impact - How to Design Robust SEO Experiments
- SEO A/B testing: realizing the value of a good experimentation program
- Why SEO testing matters even more for YMYL businesses
- Yes, usage data does matter for SEO after all
- My Top 5 SEO Test Ideas for Retail Sites
- When two become one: how BrowserKit harmonizes server-side SEO tests with client-side tools
- 5 minimum requirements for running SEO tests
- Why did this test win? Search Console integration comes to SearchPilot
- Enhance your SEO split test analysis with Googlebot tracking data
- Introducing JetStream: Delivering SearchPilot’s SEO testing at the edge
- How testing helps de-risk your SEO projects
- How smart bucketing can strengthen your SEO testing approach and deliver accurate traffic data
- How clearer results can motivate your SEO team
- How can I tell which sections of a website are suitable for SEO testing?
- Can testing solve today’s SEO challenges?
- How does SEO testing sit alongside product testing?
- 7 Winning SEO Tests from SearchPilot
- How to reduce your SEO-related engineering tickets by 80%
- Why embracing product development approaches can sharpen your SEO efforts
- The Hierarchy of Evidence for Digital Marketing Testing
- New SearchPilot features including SEO friendly URLs for enterprise platform
202352 articles
- BrightonSEO (San Diego) 2023 - SEO in Turbulent Times
- What is Full-Funnel Testing? How we combine SEO and CRO testing
- Winner for the European Search Awards 2023 - The Best Use of Data (SEO - large enterprise)
- How to achieve better UX for your SEO tests with server-side testing
- Googlebot had a robots.txt bug with how it handled XML sitemaps
- Split Testing Titles and H1s: Do They Still have an SEO Impact?
- What your C-suite team needs to know about SEO tests
- The importance of SEO testing for ecommerce websites
- Importance of SEO testing for job websites
- Importance of SEO testing for Local Landing Pages
- How to write a strong SEO hypothesis
- How to think about SEO Split Testing
- How to handle losing SEO tests
- How to Accelerate Your Marketing Strategy with Product-Led SEO
- How SEO can inform user experience
- How SEO and Engineering Teams Can Work Together
- How SEO Split-Testing Outperforms Untested Website Changes
- Best practices for designing and running your own SEO tests
- 8 Losing Tests from SearchPilot
- That movie where those two guys drink wine - How Google is understanding your searches
- Why do we measure SEO test impacts with traffic rather than rankings?
- When should you run an SEO A/B test?
- What marketing leadership needs to know about modern SEO
- What is Full-Funnel Testing? How we combine SEO and CRO testing
- We've Doubled the Sensitivity of our SEO Split-Testing Platform
- Ways Recommendations Fail and How Split-Testing is Changing Consulting
- The difference between planning, project management, line management and leadership
- SearchPilot's mission - to prove the value of SEO for the world's biggest websites
- SearchPilot Platform Feature: Run Multiple SEO A/B Tests on a Single Page Type Simultaneously
- SEO testing and core updates
- SEO is not zero sum
- SEO is Hard
- SEO A/B Testing and Speed: How and why it matters
- Marginal losses: the hidden reason your SEO performance is lagging
- Lessons Learned Interviewing CMOs and Other Leaders
- Is the future of SEO just CRO?
- Is AMP needed for SEO? Not any more.
- Introducing the SEO A/B Testing Whitepaper
- How to tell good SEO advice from bad
- Getting an HTTPS migration done in an enterprise environment
- GPT-3 computer-generated text is ready for SEO testing
- Edge SEO and SEO testing on the edge
- Early Results from Split Testing JavaScript for SEO
- Does Google rewriting titles prevent us from testing them for SEO impact?
- DIY SEO Testing Pitfalls
- Business Class Lounge Season 1: Episode 4 with Jes Scholz
- Announcing our Optimization Delivery Network
- Adding FAQ Schema: SEO Split Testing Lessons from SearchPilot
- A common question: will we run out of SEO test ideas?
- A Guide to Writing Better Business Documents
- 3 SEO Split Tests You Should Try
- 10 Quick Wins We Can Make Using SearchPilot as a Meta CMS