SEO A/B testing for Google Merchant Center

Optimizing your product pages, structured data, and Google Merchant Center (GMC) product feed for Google Merchant Listings has never been more important.

SearchPilot’s SEO A/B testing enables you to test your feed, on-page metadata, content, structure, layout, and schema changes to identify what gets you seen and clicked online.

People are buying from Google Merchant Listings. The question is: are they buying from you?

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Why optimize for Google product listings?

Google product grids dominate above-the-fold search real estate for many of the kinds of queries we care about. The future of ecommerce belongs to those who test and optimize so buyers see, click on and purchase their products before their competitors’.

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Win your spot in Google’s product grids.

Test and optimize to increase your chances of appearing in Google’s competitive listings.

Connect with searchers

Access more high-intent shoppers.

Connect with searchers that are ready to buy. You just need to help them discover your product.

Stop guessing. Start experimenting.

Stop guessing. Start experimenting.

Shift from a reactive mindset to control mode, where you are testing and measuring outcomes.

How we make a difference

27%
Organic growth pre-covid
42%
Increase in organic traffic
170%
More SEO tests

Test, measure and optimize in Google Merchant Center

Without clarity on what drives visibility and engagement in Google product grids, changes to the product feed, on-page metadata or schema risk hurting performance. SearchPilot empowers ecommerce websites to experiment and measure the impact on all Google organic sessions, clicks and impressions coming from Google’s product grids. 

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Test on-page and feed changes

Explore how changes to titles, descriptions and product feed drive visibility and increase sales.

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Measure clicks and impressions

Capture meaningful impressions, only triggered by shoppers that open your detailed product view.

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Learn more through testing

Experiment to learn what earns your retail website a place in Google’s latest and most effective SERP features.

What our customers say

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"The capability to conduct testing will play a crucial role in assessing the impact of our efforts in supporting this channel, all while enhancing the overall site experience for our customers."
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Olivia O’Neill
Head of Digital Marketing Delivery, M&S
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"We knew SEO testing would be valuable before we started, but we didn't start to learn which of our assumptions gave us the positive gains we were looking for until we partnered with SeachPilot and used their platform."
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Gina Burke
Manager, Strategic Growth & Optimization, Trusted Media Brands, Inc.
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"Partnering with SearchPilot for SEO testing has been a transformative experience. Their blend of expertise in SEO and data science has not only resulted in more traffic but has also demystified the complexities of organic search, making us smarter with every test."
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Adam Moro
Digital Marketing Engineer, KinderCare
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"Ever since we teamed with SearchPilot, we've had the ability to execute SEO optimizations and enhancements at scale with a dedicated support staff behind us. I simply cannot express how terrific of a business partner that SearchPilot is, and I look forward to using them continually."
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Sam Cohen
SEO Manager, Waters
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"SearchPilot has created amazing value for us since we partnered with them. Over the years, I’ve used many tools and services, and SearchPilot’s exemplary support is first-class and feels like a true partnership."
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Johann Godey
Director, Vistaprint
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"By partnering with SearchPilot, we strengthened the already strong collaboration between our SEO and UX teams by making data-informed website changes that benefit both conversion rates and organic traffic."
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Ryan diMillo
Director of Digital Marketing

Enterprise-approved and engineer-friendly

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Put product testing into practice with SearchPilot

For ecommerce leaders, SEO A/B testing is the only way to keep up with Google’s changes and win in product listings. Discover how to optimize Google Merchant Center with SearchPilot.

Get in touch
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