For travel businesses

First-class SEO A/B testing for travel websites

SearchPilot helps travel websites discover what changes actually work, through testing, not guessing. SEO A/B testing enables you to test the impact of website changes before rolling them out across your site, so only winning tests get deployed.

Bridge the gap between forecasts and results. Win more traffic. Convert more customers.

Increase organic traffic

Take control of your least understood channel. Turn traffic into more bookings, buyers and business.

Generate more revenue

Run SEO and CRO tests at scale to see what increases visibility, clicks, and revenue.

Test SEO changes at scale

Experiment in a controlled environment before implementing winning changes across your site.

Get featured results

Increase your chances of appearing in Google Carousels, Flights, Hotel Pack and more.

Find customers faster

Connect with searchers that are ready to book. SEO A/B testing helps you find them faster.

Get seen in AI searches

Learn which changes get you noticed by LLMs and seen in AI searches. Elevate your GEO strategy.

How SearchPilot works

We don’t split users, we split pages. Each page has one version, one page to crawl, one clear result. With every test, we:

Create statistically-similar buckets of control and variant pages.
Create a forecast of expected traffic to the group of pages you’re testing on.
Measure the organic traffic to the two buckets.
Calculate whether any difference in traffic compared to the forecast is statistically significant.

Any platform, no coding required

SearchPilot integrates with any setup. Choose from Proxy, API, or Edge. We apply tests directly to your HTML, so there are no source code changes. We work with any CMS, CDN, or server.

Built to handle high traffic

We use a high-availability infrastructure across 8 global data centers in AWS. We are trusted by some of the world’s highest-traffic websites and biggest names in e-commerce.

A unique testing methodology

Our proprietary neural network model considers factors like seasonality, competitor activity, algorithm updates and AI influence, so you’ll only ever act on tests with proven wins.

Easy analytics integration

SearchPilot connects to Google Analytics (including GA360) and Adobe Analytics, as well as enabling custom reports to help you communicate test results to your organization.

Test the impact of internal links and labeling

Changes to internal linking can have site-wide impact. Should you include the word ‘holidays’ in your destination breadcrumb? Will increasing the internal links to related destinations boost traffic or harm conversions?

Customize your titles and metadata

Titles and metadata seem like a simple place to start. But for travel listings, freshness, detail, and social proof truly matter. Testing the impact of static vs dynamic pricing in titles, for example, can have a huge impact.

Avoid costly missteps and negative outcomes

New template designs that hide FAQs might look great. But will search engines punish you for hiding content behind an extra click? And should information trump conversions in the page hierarchy?

"The capability to conduct testing will play a crucial role in assessing the impact of our efforts in supporting this channel, all while enhancing the overall site experience for our customers."

Olivia O’Neill

Head of Digital Marketing Delivery, M&S

"We knew SEO testing would be valuable before we started, but we didn't start to learn which of our assumptions gave us the positive gains we were looking for until we partnered with SeachPilot and used their platform."

Gina Burke

Manager, Strategic Growth & Optimization, Trusted Media Brands, Inc.

"Partnering with SearchPilot for SEO testing has been a transformative experience. Their blend of expertise in SEO and data science has not only resulted in more traffic but has also demystified the complexities of organic search, making us smarter with every test."

Adam Moro

Digital Marketing Engineer, KinderCare

"Ever since we teamed with SearchPilot, we've had the ability to execute SEO optimizations and enhancements at scale with a dedicated support staff behind us. I simply cannot express how terrific of a business partner that SearchPilot is, and I look forward to using them continually."

Sam Cohen

SEO Manager, Waters

"SearchPilot has created amazing value for us since we partnered with them. Over the years, I’ve used many tools and services, and SearchPilot’s exemplary support is first-class and feels like a true partnership."

Johann Godey

Director, Vistaprint

"By partnering with SearchPilot, we strengthened the already strong collaboration between our SEO and UX teams by making data-informed website changes that benefit both conversion rates and organic traffic."

Ryan diMillo

Director of Digital Marketing

First-class SEO A/B testing for travel websites

Take control of search with an experimentation program