Adapt to traffic turbulence
Our proprietary neural network model means we’re adept at handling the significant noise that recent global disruption has caused - and continues to cause - in travel website traffic patterns.
You get reliable results, ensuring you only ever deploy winning changes.
SkyScanner achieves 27% organic growth on pre-COVID levels with SearchPilot
Rapid, scalable SEO A/B testing with SearchPilot helped SkyScanner outstrip the competition, with one test alone covering the cost.
Our collaboration, which included rolling out a global testing program of 1,100 tests in three years, even won Best Use of Data (SEO – large enterprise) award at the 2023 European Search Awards.
SEO A/B testing for travel sites
SearchPilot gives your SEO teams the answers they need to know.
Internal links and labeling
Changes to internal linking can have huge sitewide impacts.
Should you include the word ‘holidays’ in your destination breadcrumb?
Will increasing the internal links to related destinations boost traffic? And will it harm conversions?
Customize titles and metadata
Titles and metadata might seem a simple place to start. But when it comes to travel listings, freshness, detail, and social proof really matter.
Testing the impact of static vs dynamic pricing in titles, for example, can have a huge impact.
Avoid costly missteps
New template designs that hide FAQs and other content in tabs might look great. But will search engines punish you for hiding content behind an extra click?
And should information trump conversion in the page hierarchy?
See it to believe it: sign up for a walk-through
Add your details and one of our SEO experts will get in touch to show you the SearchPilot platform in action
How valuable is unique content for SEO?
Will adding AI-generated content to pages improve organic traffic?
Does shortening title tags enable Google to rewrite them better?
Looking for new SEO test ideas?
Sign up to receive our latest test results - perfect for traffic-winning inspiration.