See your organic growth take off

The travel industry is bold and ambitious. You face ever-increasing global challenges, and yet still you aim for the skies.

To see your website take off, you need to manage changing conditions with agility and speed.

Travel websites need rapid, scalable SEO testing: two features SearchPilot delivers on with ease.

Using SearchPilot for travel

Adapt to traffic turbulence

Our proprietary neural network model means we’re adept at handling the significant noise that recent global disruption has caused - and continues to cause - in travel website traffic patterns.

You get reliable results, ensuring you only ever deploy winning changes.

SkyScanner achieves 27% organic growth on pre-COVID levels with SearchPilot

Rapid, scalable SEO A/B testing with SearchPilot helped SkyScanner outstrip the competition, with one test alone covering the cost.

Our collaboration, which included rolling out a global testing program of 1,100 tests in three years, even won Best Use of Data (SEO – large enterprise) award at the 2023 European Search Awards.

Skyscanners organic growth increased with SearchPilot

SEO A/B testing for travel sites

SearchPilot gives your SEO teams the answers they need to know.

Adding internal links with SearchPilot

Internal links and labeling

Changes to internal linking can have huge sitewide impacts.

Should you include the word ‘holidays’ in your destination breadcrumb?

Will increasing the internal links to related destinations boost traffic? And will it harm conversions?

Updating titles and metadata with SearchPilot

Customize titles and metadata

Titles and metadata might seem a simple place to start. But when it comes to travel listings, freshness, detail, and social proof really matter.

Testing the impact of static vs dynamic pricing in titles, for example, can have a huge impact.

Converting sections of a template into other sections using SearchPilot

Avoid costly missteps

New template designs that hide FAQs and other content in tabs might look great. But will search engines punish you for hiding content behind an extra click?

And should information trump conversion in the page hierarchy?

See it to believe it: sign up for a walk-through

Add your details and one of our SEO experts will get in touch to show you the SearchPilot platform in action

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