For ecommerce

Turn searches into sales with SEO A/B testing

For enterprise retailers and ecommerce sites, even the smallest website change can have a huge impact. SearchPilot’s SEO A/B testing platform is designed to test website changes before rolling them out site-wide. The result? Only winning tests make the cut.

The future of ecommerce belongs to those who choose experimentation over guesswork. Drive more traffic. Boost revenue. Avoid costly surprises.

Increase your organic traffic

Organic search is your least understood channel. Take control and transform traffic into customers, revenue and insight.

Drive revenue and increase the bottom line

Experiment with SEO and CRO to increase visibility, get more clicks, and generate more revenue from organic search.

Run complex SEO tests at scale

Run complex, controlled tests before scaling successful changes. SearchPilot is designed for enterprise sites like yours.

Win your place in search beyond blue links

Test and optimize to increase your chances of showing up in Google Shopping and other non-traditional SERP features.

Access high-intent shoppers

Connect with searchers that are ready to buy. SEO A/B testing enables you to help them discover your products faster.

Get featured by AI with GEO A/B testing

See which changes get presented most favorably in AI Mode, AI overviews and search results returned to AI and LLMs.

How SearchPilot works

We don’t split users, we split pages. Each page has one version, one page to crawl, one robust result. With every test, we:

Create statistically-similar buckets of control and variant pages.
Create a forecast of expected traffic to the group of pages you’re testing on.
Measure the organic traffic to the two buckets.
Calculate whether any difference in traffic compared to the forecast is statistically significant.

Any platform, no coding required

SearchPilot integrates with any setup. Choose from Proxy, API, or Edge. We apply tests directly to your HTML, so there are no source code changes. We work with any CMS, CDN, or server.

Built to handle high traffic

We use a high-availability infrastructure across 8 global data centers in AWS. We are trusted by some of the world’s highest-traffic websites and biggest names in e-commerce.

A unique testing methodology

Our proprietary neural network model considers factors like seasonality, competitor activity, algorithm updates and AI, so you’ll only ever act on tests with proven wins.

Easy analytics integration

SearchPilot connects to Google Analytics (including GA360) and Adobe Analytics, as well as enabling custom reports to help you communicate test results to your organization.

Structured data markup

Which of the many markup options is going to provide the best ROI?

Is it worth adding brand names to FAQ markup?

What about breadcrumb data? Is what was once best practice still the best way to go?

Localization and stores

Should you add a locale to your title tag?

Could localizing UK language to US (think trousers to pants) increase traffic by as much as 24%?

Does the level of detail about your stores impact traffic?

Titles and descriptions

Should you include prices in titles? And should they be dynamic?

What about the brand name? Where’s the best position for it?

And should your product description be above the fold for more traffic?

"The capability to conduct testing will play a crucial role in assessing the impact of our efforts in supporting this channel, all while enhancing the overall site experience for our customers."

Olivia O’Neill

Head of Digital Marketing Delivery, M&S

"We knew SEO testing would be valuable before we started, but we didn't start to learn which of our assumptions gave us the positive gains we were looking for until we partnered with SeachPilot and used their platform."

Gina Burke

Manager, Strategic Growth & Optimization, Trusted Media Brands, Inc.

"Partnering with SearchPilot for SEO testing has been a transformative experience. Their blend of expertise in SEO and data science has not only resulted in more traffic but has also demystified the complexities of organic search, making us smarter with every test."

Adam Moro

Digital Marketing Engineer, KinderCare

"Ever since we teamed with SearchPilot, we've had the ability to execute SEO optimizations and enhancements at scale with a dedicated support staff behind us. I simply cannot express how terrific of a business partner that SearchPilot is, and I look forward to using them continually."

Sam Cohen

SEO Manager, Waters

"SearchPilot has created amazing value for us since we partnered with them. Over the years, I’ve used many tools and services, and SearchPilot’s exemplary support is first-class and feels like a true partnership."

Johann Godey

Director, Vistaprint

"By partnering with SearchPilot, we strengthened the already strong collaboration between our SEO and UX teams by making data-informed website changes that benefit both conversion rates and organic traffic."

Ryan diMillo

Director of Digital Marketing

Turn searches into sales with SEO A/B testing

Ecommerce SEO A/B testing with SearchPilot