For digital media companies

Grow your organic search traffic with SearchPilot

SearchPilot’s SEO A/B testing platform enables digital media businesses to test website changes in a controlled environment before rolling out successful ones across templates, pages, and sites.

Bridge the gap between forecasts and results. Win more traffic. Convert more customers.

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SEO A/B testing for digital media and publishing companies

Get scalable insights. Increase your sites’ ad revenue with higher impressions and organic traffic. Lower risk associated with SEO changes. Build a culture of SEO experimentation at your media and publishing organization with SearchPilot.

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Grow organic traffic

Organic search is your least understood channel. Take control and transform traffic into readers and readers into revenue.

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Increase the bottom line

Experiment with SEO and CRO to increase visibility, grow organic traffic, secure more advertising opportunities and more.

Run SEO tests at scale

Run complex, controlled tests before scaling successful changes template, publication or site-wide.

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Get your content seen

Increase your chances of content showing up in non-traditional SERP features, like Top Stories and Featured Snippets.

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Improve engagement

Experiment to see what changes boost the time your visitors spend on pages and reduce your site’s bounce-rate.

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Make data-led decisions

Track traffic, user interaction, page performance and ad income for accurate decision-making.

How SearchPilot works

We don’t split users, we split pages. Each page has one version, one page to crawl, one clear result. With every test, we:

  • Create statistically-similar buckets of control and variant pages.
  • Create a forecast of expected traffic to the group of pages you’re testing on.
  • Measure the organic traffic to the two buckets.
  • Calculate whether any difference in traffic compared to the forecast is statistically significant.
Main How SearchPilot Works
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Any platform, no coding required

SearchPilot integrates with any setup. Choose from Proxy, API, or Edge. We apply tests directly to your HTML, so there are no source code changes. We work with any CMS, CDN, or server.

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Built to handle high traffic

We use a high-availability infrastructure across 8 global data centers in AWS. We are trusted by some of the world’s highest-traffic websites and biggest names in e-commerce.

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A unique testing methodology

Our proprietary neural network model considers factors like seasonality, competitor activity, algorithm updates and AI, so you’ll only ever act on tests with proven wins.

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Easy analytics integration

SearchPilot connects to Google Analytics (including GA360) and Adobe Analytics, as well as enabling custom reports to help you communicate test results to your organization.

Test to optimize your digital media empire and portfolio

SearchPilot enables media companies to run safe, controlled SEO A/B tests before implementing website changes across their portfolio of sites. Only roll out winning tests and eliminate risk to your organic traffic performance.

Benefit from request modification testing

Benefit from request modification testing

Test the effectiveness of complex user experience (UX) redesigns and measure their impact on users and search engines.

Identify and prioritize crucial revenue drivers

Identify and prioritize crucial revenue drivers

Test to discover how to strike the perfect balance between revenue drivers like adverts, UX, engagement and SEO.

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Roll changes out gradually for impact

Take advantage of peak traffic while maximizing immediate success by rolling out changes as and when content is ready.

How we make a difference

27%
Organic growth pre-covid
42%
Increase in organic traffic
170%
More SEO tests

What our customers say

Enterprise-approved and engineer-friendly

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Take control of your organic search traffic

Stop guessing. Start testing. Make sure every publication you own makes an impact with SEO A/B testing that empowers you to test, learn and scale success.

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