SearchPilot never settles

We built the SearchPilot platform because we saw an opportunity to do SEO better.

We built our company in the same way. A bunch of innovators and ambitious SEO experts, we wanted to find a better way to make a positive difference in the world.

We wanted it to be more than words.

A man and woman standing next a forcast graph discussing the data

Getting results for our customers

At our core, we’re on a mission to prove the value of SEO for the world’s biggest websites, delivering profitable, attributable results for our customers. But where did that mission begin?

SearchPilot started in 2015 as an R&D project at the SEO consultancy Distilled. We were convinced that data-driven SEO was the future.

We created a dedicated team because we saw the value in trying something new rather than following industry practices.

Through 2016 the numbers started to add up. In the space of four months, we went from handling 20 million requests/month to 200 million.

Then in February 2017, we saw the kind of results we’d hypothesized, with our first 7-figure annual uplift from an SEO test.

By 2020 it was time to double down on our hypothesis. That’s when SearchPilot became an independent entity.

And so, the original team, some of whom have decades of SEO and digital marketing experience, formed the SearchPilot you see today.

We bring our mission to life with SEO teams at…

AspenDental logo RGB_Navy@3x

We hypothesize, test, and learn to bring our values to life too

Creating a great place to work

Work is a large part of our lives, which is why we believe it’s important to make it an enjoyable experience.

How do we do that?

  • We treat each other as people and work on building trust.
  • We offer generous support such as enhanced pay and leave for new parents.
  • We define line management as personal happiness, productivity, and progress.
Two employees discussing data for an estimated addtional sessions graph

Deliberately building diversity

We want to be surrounded by a strong team. That requires building a diverse team.

How are we doing this?

  • We wait until we have a diverse enough group of candidates, even if that means asking promising candidates to wait.
  • We actively embed diversity into our company culture and values.
  • We publish an annual report detailing our progress and our efforts.
Three employees working together

Achieving carbon neutrality

Our values state we want to be great at what we do and stay curious.

This goes beyond our core roles. When we decided to become carbon neutral, we read, talked to peers, and got expert advice.

And now we are both carbon neutral (meaning we no longer have any emissions that need to be counted in our customers’ Scope 3 carbon accounting) and are doing our part to support the global path to carbon net zero.

An employee sitting down on their laptop next to a Net Zero badge

Our team

The SearchPilot team spans North America, the UK, and Europe. All of us have deep expertise in SEO, strengthened through the years we spent running the SEO consulting business Distilled.

On top of this, we use our formidable engineering experience to build and improve our platform, as well as advanced neural network expertise to refine our proprietary test analysis model.

Daniel Haugen
Senior Consultant
Matt Smith
Head of Business Development
Ruth Everett
Senior Consultant
Dhruve Patel
Data Scientist
Cristien Natal
Em Tan
Marketing Manager
Rida Abidi
Demetria Spinrad
Emily Potter
VP Customer Success
Nuha Miah
Jeff Sault
AWS Engineer
Craig Bradford
Chief Operating Officer (COO)
Elena Manole
Data Engineer
Kirk Banks
Senior Engineer
Noe Servin
Sam Nemzer
Senior Consultant
Tom Anthony
Chief Technology Officer (CTO)
Will Critchlow
Founder & CEO
Adam Steele
Senior Engineer
Duncan Morris
Founder & Lead Engineer
Jonas Golden
Siena Sara
Product Owner
Jandira Neto

Why work for SearchPilot

Our values flow through all our processes and form a deliberate part of our hiring, promotion, and growth plans.

We’re nurturing a team that can thrive and succeed. And if you want to be part of that team, we’d love to hear from you.

An employee showing how the SearchPilot application works to a client

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