The detail behind our testing methodology
Our neural network model accounts for external influences like seasonality, competitor activity, and search engine algorithm updates.
Any time you set up a test, the platform will:
- Create statistically-similar buckets of control and variant pages.
- Create a forecast of expected traffic to the group of pages you’re testing on.
- Measure the organic traffic to the two buckets.
- Calculate whether any difference in traffic compared to the forecast is statistically significant.
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