SEO test your online shop (and avoid the drop)

In retail, competition is fierce, prices are pressured, and trends are transient.

Thriving in this market means deploying the right website changes fast. (And never deploying the wrong ones).

SearchPilot ensures every change you make has been tested and proven to build traffic and boost the bottom line.

Using SearchPilot for retail

Stay on trend

When it comes to large-scale ecommerce sites, the slightest change in traffic can have significant revenue implications.

Luckily SearchPilot’s proprietary testing algorithm detects even small changes. So, you can test fast and often and know what works before the latest fad becomes a fleeting fashion.

How much would a 1% drop in organic traffic cost Nordstrom?

We did a little digging and found that of Nordstrom’s $6 billion annual revenue, around $2.6 billion comes from organic traffic.

Of that, around $2 billion is from non-branded organic searches, which means…

A 1% drop in organic traffic is worth $20m in lost sales annually.

That’s why SEO teams in retail need a way to ensure they never roll out a negative change.

Nordstrom total revenue from non-branded organic searches

SEO A/B testing for retail sites

SearchPilot gives your SEO teams answers specific to your site.

Restructuring data markup for retail and eCommerce websites

Structured data markup

Which of the many markup options is going to provide the best ROI?

Is it worth adding brand names to FAQ markup?

What about breadcrumb data? Is what was once best practice still the best way to go?

Localizing language on website pages with SearchPilot

Localization and stores

Should you add a locale to your title tag?

Could localizing UK language to US (think trousers to pants) increase traffic by as much as 24%?

Does the level of detail about your stores impact traffic?

Updating titles and descriptions with SearchPilot to improve organic Google search rankings

Titles and descriptions

Is it better to include prices in titles? And if you do, should they be dynamic?

What about the brand name? Where’s the best position for it?

And should your product description be above the fold for more traffic?

See it to believe it: sign up for a walk-through

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Explore relevant test results

Does removing meta descriptions improve click-through rates?
2 mins read

Does removing meta descriptions improve click-through rates?

Does adding the data-nosnippet attribute to specific content increase organic traffic?
2 mins read

Does adding the data-nosnippet attribute to specific content increase organic traffic?

Does pulling specifications into a standalone section improve SEO performance?
2 mins read

Does pulling specifications into a standalone section improve SEO performance?

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