Stay on trend
When it comes to large-scale ecommerce sites, the slightest change in traffic can have significant revenue implications.
Luckily SearchPilot’s proprietary testing algorithm detects even small changes. So, you can test fast and often and know what works before the latest fad becomes a fleeting fashion.
How much would a 1% drop in organic traffic cost Nordstrom?
We did a little digging* and found that of Nordstrom’s $6 billion annual revenue, around $2.6 billion comes from organic traffic.
Of that, around $2 billion is from non-branded organic searches, which means…
A 1% drop in organic traffic is worth $20m in lost sales annually.
That’s why SEO teams in retail need a way to ensure they never roll out a negative change.
*We used public data from various sources to come up with this estimate; see more from this replay (at 12 mins: 8 secs).
SEO A/B testing for retail sites
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