Customer success stories
From John Lewis and Marks & Spencer to Petco and Skyscanner, we work with leading enterprise e-commerce brands across the FTSE 100, S&P 500, and DAX 40.
See how we’ve helped global brands take control of their organic search and drive performance at scale with SEO A/B testing.
Discover how we helped Marks & Spencer achieve 190% of its annual SEO target in just three months.
And read more about the ways they've built an exceptional experimentation program that has elevated SEO's influence in the organisation.
Hear how adidas built an insight-first SEO testing program.
Join SearchPilot CEO Will Critchlow and adidas Organic Search Director for Europe Matthew Morrissey as they discuss how a global brand builds an SEO testing program that earns trust, unlocks resources, and drives decisions.
%20(2).png?width=1600&height=900&name=Webinar%20Templates%202025%20-%20Landscape%20(1600%20x%20900%20px)%20(2).png)
Uplifted revenue by $6 million
An iconic global sports brand’s SEO team came to SearchPilot with precise requirements—they needed more insights, more impactful SEO reporting, and a higher testing cadence.
They needed to be able to run more tests, detect small but meaningful SEO changes and report on tangible results to demonstrate progress and value to internal stakeholders. Here’s how SearchPilot helped them achieve this and more.
Grew traffic by 26%
Flight Centre is an Australian travel agency founded in 1982 and headquartered in Brisbane, Australia. The company has more than 75,000 customers globally.
Flight Centre’s search engine optimization (SEO) team recognized that it needed more agility to maximize the impact of the SEO changes it was making. That’s where SearchPilot came in.
Outperformed industry levels
This award-winning campaign with Skyscanner, included running over 1,000 tests in three years to overtake the expected organic traffic levels for the travel industry. Definitely worthy of the Best Use of Data (SEO – large enterprise) award at the 2023 European Search Awards.
Learn how they recovered from pre-Covid traffic levels ahead of the travel industry by dialling up their SEO testing program.
Highest winning SEO tests rate
The Stepstone Group created a stronger SEO testing strategy that delivered accurate, actionable data. They can now run more SEO experiments, get better actionable insights, gain engineering buy-in, and are a stronger part of their company-wide testing culture.
Find out how they achieved the highest winning tests rate among all SearchPilot customers.
Growing more organic sessions for more visibility
Find out how KinderCare maximised their search visibility through SEO A/B testing programs to support their company's mission to be the leading care provider in the United States.
Achieve high SEO and CRO goals
This real estate business wanted to align its SEO and CRO teams and create shared, cohesive goals for its website, backed by accurate data, enhanced visibility, and powerful testing capabilities. It sparked higher conversion rates and increased traffic with full-funnel testing all from using one platform.
