A platform by SEOs, for SEOs

Prove your value. Get attributable ROI on your SEO efforts and start making a measurable difference.

You’ve fixed your structured data and your 404s. So has everyone else.

SearchPilot helps you implement winning SEO changes, specific to your site, with rapid SEO A/B testing and easy deployment.

Utilising rulesets within the SearchPilot app for SEO geeks

A disruptive testing methodology

Our people have been in SEO a long time. We know the tried-and-tested and we found it wanting.

So, we built a server-side testing tool to deliver reliable results. It groups pages, not visitors - the only way to do true SEO testing.

Our platform allows you to make rules-based changes to many pages at once across large site sections. Perfect for split testing on large sites and rolling out winning tests.

Creating page subsets for an eCommerce website to run multiple tests on

Good for Google, good for you

A single page showing the same results for people and search engines

Crawlable and credible

SEO A/B testing with SearchPilot is a completely legitimate activity.

Every visitor - human or search engine spider - gets the same HTML with no cloaking. It’s just like making a normal code change to your website.

Customer dashboard statistics within the SearchPilot app

Building better business cases

Getting resources, support, and recognition is hard in SEO. Especially in large enterprises.

With SearchPilot you can rapidly generate a stream of easy-to-understand results that help you get buy-in from every stakeholder.

Why SEO teams love SearchPilot

Our industry experts are on hand to help you develop innovative tests, understand the analysis, and weigh up what to change.


More flexibility to make changes

SearchPilot can make any change to any part of the HTML of any website page, or its HTTP headers.

In fact, you can upload any business-critical information to the site this way.

It also allows you to define variables that pull information from one part of the page for inclusion in another. This helps, for example, with adding structured mark-up into a page.


Testing at scale

We run our tests on sets of templated pages that receive 1,000+ organic sessions a day.

Our ability to split up your website into sections means the bigger your website, the more tests you can run simultaneously.

Working at scale matters when every hypothesis you test helps you realize your SEO ambitions.


Running complex SEO tests

The sophistication of our platform means you can run the kind of complex SEO tests you’ve always wanted to, including:

And thanks to the support of our expert team, you don’t need any previous experience with SEO testing.


Finding harmony with product teams

SearchPilot’s full-funnel testing capabilities means you can measure SEO and CRO impacts at the same time.

Start with a pure SEO testing scenario. When someone arrives on a landing page, that test is complete.

SearchPilot can then pivot into a CRO experiment by dropping a cookie for the user. This means they see the first template they encountered, on every page.

Partnering with SearchPilot for SEO testing has been a transformative experience. Their blend of expertise in SEO and data science has not only resulted in more traffic but has also demystified the complexities of organic search making us smarter with every test. I can confidently say that the Search Pilot team is a powerhouse in the SEO domain, effectively combining their robust technical skills with a deep understanding of the ever-evolving search space.
Adam Moro_profile photo
Adam Moro
Digital Marketing Engineer, KinderCare
We knew SEO testing would be valuable before we started, but we didn't start to learn which of our assumptions gave us the positive gains we were looking for until we partnered with SeachPilot and used their platform.
Gina Burke
Gina Burke
Manager, Strategic Growth & Optimization, Trusted Media Brands, Inc.
SearchPilot has created amazing value for us since we partnered with them. Not only have we got actual, trustworthy results, but have hugely benefited from not just being left alone with the tool! Over the years, I’ve used many tools and services, and SearchPilot’s exemplary support is first-class and feels like a true partnership.
Johann Godey
Johann Godey
Director, Vistaprint

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Rapid, powerful and statistically-significant results

When you run a test using SearchPilot, you’re running a controlled SEO split-test.

This means the platform automatically splits a group of pages into statistically similar control and variant sets.

Our neural network algorithm then lets you quantify the impact of the test with high sensitivity and confidence, controlling for effects like seasonality and algorithm changes. This gives you reliable results.

Example tests being done on pages via the SearchPilot app

See it to believe it

Request a demo and get an expert conversation about SEO A/B testing and a chance to see the SearchPilot platform in action.

The added benefit of a meta-CMS

Our platform acts as a meta-CMS within your tech stack. This means you can use it to deploy not only SEO changes, but any business-critical change you need.

Whether it’s adding time-sensitive content or updating your site with the latest information, SearchPilot lets you bypass development queues and the limitations of your CMS.

At the same time, configurable access rights ensure only the right changes get published.

Using SearchPilot as a meta-CMS for retail

Got more questions?

Deep dive into our expert SEO resources to get answers to these questions and more:

[Webinar Replay] Master SEO A/B Testing and Drive Organic Growth
60 mins watch

[Webinar Replay] Master SEO A/B Testing and Drive Organic Growth

What to know before you begin SEO tests
5 mins read

What to know before you begin SEO tests

A free tool to help you generate 8 million SEO test ideas
1 min read

A free tool to help you generate 8 million SEO test ideas