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    Your highest-value customers are moving to AI first | With Richard Lim
    13 mins read

    Your highest-value customers are moving to AI first | With Richard Lim

    by Will Critchlow
    Posted on November 6, 2026
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    Blockbuster, Bezos and AI Agents with Jason Goldberg
    15 mins read

    Blockbuster, Bezos and AI Agents with Jason Goldberg

    by Will Critchlow
    Posted on October 16, 2026
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    Winning AI citations isn't the same as winning in search | With Cyrus Shepard
    14 mins read

    Winning AI citations isn't the same as winning in search | With Cyrus Shepard

    by Will Critchlow
    Posted on October 2, 2026
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    Buying journeys are conversations, not prompts
    6 mins read

    Buying journeys are conversations, not prompts

    by Will Critchlow
    Posted on September 23, 2026
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    Will ChatGPT Overtake Google? Kevin Indig and Will Critchlow Bet On the Next Era of Search
    10 mins read

    Will ChatGPT Overtake Google? Kevin Indig and Will Critchlow Bet On the Next Era of Search

    by Will Critchlow
    Posted on September 18, 2026
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    The role of guardrail metrics in SEO testing
    3 mins read

    The role of guardrail metrics in SEO testing

    by Will Critchlow
    Posted on September 18, 2026
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    When SEO Best Practices Backfire
    20 mins read

    When SEO Best Practices Backfire

    by Will Critchlow
    Posted on August 28, 2026
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    Is GEO Working? How to Get Beyond Prompt Tracking
    13 mins read

    Is GEO Working? How to Get Beyond Prompt Tracking

    by Will Critchlow
    Posted on August 14, 2026
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    Lose Google and you lose AI search
    16 mins read

    Lose Google and you lose AI search

    by Will Critchlow
    Posted on July 31, 2026
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