Say ‘yes’ to SEO A/B testing that works
Connect your SEO activities directly to business outcomes with SearchPilot. Get the numbers, the ROI data and the confidence you need to back SEO as a serious revenue driver and channel for growth. Discover the SEO approach that finance teams can get excited about.
SEO A/B testing with finance teams in mind
Too many SEO teams are only able to report on what has happened instead of providing evidence of what they made happen. We help your company run controlled experiments so the business impact of every SEO change is tested, measured, and proven.
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Discover data-backed returns. Every test result comes with statistically significant evidence of impact, measured against a control group. We help you determine what to do next and why.
- Turn SEO into an investment (not an expense). The gains from winning SEO tests compound over time, so you're not paying for reach that disappears when the monthly budget is spent.
- Full accountability for every dollar spent. SearchPilot plans include unlimited tests and team seats. No hidden costs, no per-test fees. Know exactly what you're spending and getting back.
- Smarter budget allocation and boardroom-ready reporting. SearchPilot gives you the data to make the case for rebalancing your SEO budget. Get numbers leadership can interrogate, budget committees can evaluate and investors can understand.
- Get real answers about what works in AI search. Discover how site changes really impact your LLM and AI search performance.
How SearchPilot works
We don't estimate the value of your SEO changes. We measure them. SearchPilot runs controlled experiments on your website so every result comes with quantified evidence of revenue impact.
- We split statistically matched pages into control and variant groups. That means one clean signal, no contamination between groups, and results that your data team can defend.
- We model expected performance for the control group throughout the test. That forecast becomes the baseline, so external factors like algorithm updates or market shifts don't pollute the result. What you see as the result is the impact of the change itself. Isolated, attributable and auditable.
- We don't declare a winner until the result clears a probability threshold. The credible interval tells you the range of likely real-world effects.
- In collaboration with finance, we turn output into a quantified revenue figure so you know what the change is worth.
Any platform, no coding required
SearchPilot integrates with any setup. Choose from Proxy, API, or Edge. We apply tests directly to your HTML, so there are no source code changes. We work with any CMS, CDN, or server.
Built to handle high traffic
We use a high-availability infrastructure across 8 global data centers in AWS. We are trusted by some of the world’s highest-traffic websites and biggest names in e-commerce.
A unique testing methodology
Our proprietary neural network model considers factors like seasonality, competitor activity, algorithm updates and AI influence, so you’ll only ever act on tests with proven wins.
Easy analytics integration
SearchPilot connects to Google Analytics (including GA360) and Adobe Analytics, as well as enabling custom reports to help you communicate test results to your organization.
Finance-grade reporting
Automated reports are structured for leadership. We encourage and enable you to export data and conduct your own analyses alongside our valuable insights.
Returns that compound
Every winning SEO test adds to your growing baseline. Unlike a paid campaign that stops when the budget runs out, SEO gains accumulate.
Transparent costs
Unlimited tests and all seats are included in the plan. No per-test costs, no surprise fees and Professional Services support is included in every plan.
Statistical confidence
Every result clears a probability threshold before we call it a win. You're not approving a rollout based on instinct.
Continuous improvement
SearchPilot continuously refines its model using an internal platform that runs side-by-side tests against a library of thousands of historical tests.
Professional services
From designing tests to validating results, our experts combine knowledge, experience and tools to help you on your SEO testing journey.
Adaptability
The model is also re-trained for each new test, adapting to Google's frequent algorithm updates and customer-specific page behaviors.
Better governance
Get a clear, auditable record of every test, result and rollout decision, so SEO spend is always accountable and never a black box.
Reduce risk
Every change is tested before going live, so you never commit budget to an SEO rollout without statistically proven evidence that it works.
SEO test result dashboard
See all your initiatives at a glance, along with their associated results and impacts. Create accurate reports and show leadership the value of what you do.
Put SEO in control mode with a list of changes and their associated impacts.
See summary impacts at a glance along with statistical overview and outcome.
Expand individual test results to see trends, analysis, advanced statistics, and more data.
Test program overview
Manage and monitor the health of your experimentation efforts with the overview dashboard. Get value from individual tests and benefit from the speed and focus of the entire experimentation program.
See performance data for the program as a whole including summary statistics and test cadence information.
Drill into recent test results to get the information you need to communicate recent wins to key stakeholders.
Track and monitor testing cadence to drive program performance. The best testing programs pay close attention to the maintaining test volume.
SEO Test result detail
Make informed decisions with confidence with all the statistical analysis you need to understand the impact of your changes.
Track the credible interval over time to build understanding and confidence in the test result. Switch between metrics to see the impact on traffic, impressions, LLM traffic, and more.
The bottom end of the credible interval crosses the x-axis, showing a positive test result.
Box plot shows the credible interval of outcomes. In this test, the green range shows that even the bottom end of the credible interval is positive, showing a winning test.
Ready To Test analysis
Check that your proposed tests are powerful enough, with enough pages and traffic to expect a confident result. See how suitable your selected sections are before you launch your experiment.
Testing section statistics give you the information you need to build the most powerful test sections, including enough pages with enough traffic, and high enough correlation.
Visualising traffic to potential buckets makes it easy to see at a glance that the pages are highly correlated and safe to run high performance tests on.
Overall test readiness score helps you pick site sections suitable for running powerful and sensitive tests that can detect even small uplifts with high confidence.
Advanced Analysis
Gain confidence in your test results and model quality with advanced statistics. Stay informed about the length of your experiments and whether early results are likely to last.
Get advanced diagnostics on forecast accuracy that can be affected by traffic levels, distribution and variability as well as by the number of pages in the test.
Use data to decide whether to leave a test running, or act on the results you are seeing now.
Put it all together to understand how much longer a test might need to run for, or get the confidence you need to roll out a winner.
Googlebot crawl analysis
Monitor how much of your site has been recrawled by Google since launch to determine when SEO tests can have an impact.
Switch between sessions crawled to check on your most important pages and percentage of all sessions crawled to check the long tail.
Crawl data helps tell the difference between a change that hasn't been seen by Google yet and an inconclusive test.
Compare the crawling of control and variant URL groups to ensure similar treatment and behaviour.
Search Console analysis
Use Search Console data to validate and understand the impact of your SEO tests and help explain the results you are seeing in your business metrics.
Compare the average change in rankings of the variant pages during the test to the change in control page rankings.
Compare the average change in click through rate to the variant pages during the test to the change in control page click through rates.
Visualise the impact of the test with before and after data on control and variant pages.
Publish screen insights
Get detailed, easy-to-understand summaries of every change you plan to publish on the site. Use this for audit trails, to support enterprise workflows and aid sign-off.
Build QA workflows around test publishing to align with enterprise policies and procedures.
Publish page insights show details of all changes you are about to make to the site section.
Drill down into details of additions, deletions, and modifications of rules, matchers, and on page values to ensure you are publishing exactly what you intend to.
Infrastructure monitoring
Monitor your response and processing time to ensure fast website performance that drives business results.
Track the health of your origin servers to deliver performant user experiences.
Check that even the slowest pages are meeting acceptable performance standards.
Monitor SearchPilot performance over time to optimise the user experience.
Find out what SEO is worth to your business
SearchPilot turns SEO from a line item into a measurable revenue driver. Work with the go-to SEO A/B testing solution, trusted by finance teams globally.
