Data-powered SEO testing
Without testing, SEO and GEO are just guesswork. SearchPilot provides enterprise data teams with the framework and insights they need to measure SEO and GEO impact with the same rigor as CRO and product experimentation.
Make evidence-backed decisions. Validate hypotheses. Isolate causality. Prove the real SEO impact of every change.
Why enterprise sites need SEO A/B testing
Enterprise data analysts already forecast demand, track funnel performance, and monitor product category trends. But due to algorithm changes, competition, and seasonality that distort visibility, SEO is still the hardest channel to measure. SEO A/B testing helps.
- Make evidence-based decisions. Instead of relying on guesswork, SEOs can test to see what works before rolling out changes, so every one is backed by data.
- Forecast more accurately. Gain more insight into your website and how visitors respond to specific changes. Use this data to enhance the accuracy of your demand and traffic forecasts.
- Quantify SEO ROI. Attribute the ROI that is often credited to broader marketing or external factors directly to search. Measure search conversion funnel performance and gain valuable learnings from each change.
- Build credibility and confidence. Work smarter by focusing time, budget, and resources on channels that drive the most growth.
How SearchPilot works
We don’t split users, we split pages. Each page has one version, one page to crawl, one robust result. Here’s why SearchPilot is the go-to SEO testing tool.
- Advanced bucketing. Outlier detection, clustering, and filtering algorithms are applied before testing begins to ensure control and variant groups are statistically similar. This accounts for various data sources, traffic patterns and pages with low traffic or fluctuating metrics, isolating the impact of the tested change.
- More precise forecasts. SearchPilot’s Bayesian Priors approach uses stronger, research-backed priors than Causal Impact models. These provide a more focused expectation of the time series, leading to more accurate forecasts.
- Dynamic Adjustments. Our model continuously forecasts the control group's performance, then we directly adjust the variant group’s forecast to account for external factors. This ensures uplifts reflect interventions and not outside influences.
Any platform, no coding required
SearchPilot integrates with any setup. Choose from Proxy, API, or Edge. We apply tests directly to your HTML, so there are no source code changes. We work with any CMS, CDN, or server.
Built to handle high traffic
We use a high-availability infrastructure across 8 global data centers in AWS. We are trusted by some of the world’s highest-traffic websites and biggest names in e-commerce.
A unique testing methodology
Our proprietary neural network model considers factors like seasonality, competitor activity, algorithm updates and AI influence, so you’ll only ever act on tests with proven wins.
Easy analytics integration
SearchPilot connects to Google Analytics (including GA360) and Adobe Analytics, as well as enabling custom reports to help you communicate test results to your organization.
Automated analysis
SearchPilot’s analysis is automated, freeing you from from routine number crunching and enabling you to focus on higher-value tasks.
Greater sensitivity
Our algorithm spots smaller changes based on lower visitor numbers, quickly and with confidence. This way, you don’t roll out losers.
Professional services
From designing tests to validating results, our experts combine knowledge, experience and tools to help you on your SEO testing journey.
Model reliability
With only a 5% false positive rate in A/A tests (where no change is made), our model demonstrates exceptional reliability.
Data autonomy
While analysis is automated, we encourage and enable you to export data and conduct your own analyses alongside our valuable insights.
Continuous Improvement
SearchPilot continuously refines its model using an internal platform that runs side-by-side tests against a library of thousands of historical tests.
Adaptability
The model is also re-trained for each new test, adapting to Google's frequent algorithm updates and client-specific page behaviors.
Addressing SUTVA
SearchPilot upholds "Stable Unit Treatment Value Assumption" (SUTVA) by maintaining bucket assignments during tests.
Internal linking tests
For cross-section tests, like internal linking, SearchPilot buckets sources and destinations together to prevent crossover.
Security and compliance
We approach security both at a user level and at a systems level. We work with independent third parties to certify our security and compliance procedures. We’re ISO27001 certified (very similar to SOC2) and HIPAA compliant. We also undergo regular penetration testing from a security consultancy.
Service provider assessments
For e-commerce sites, we are assessed as a PCI DSS v3.1 Service Provider. Upon request, we can provide an Attestation of Compliance and our information security policies. We run quarterly internal and external Approved Scanning Vendors (ASV) scans using two separate providers, overseen by an independent consultant.
Data protection and GDPR
Our system never stores your network traffic or website users’ Personally Identifiable Information (PII). We also sign Data Protection Agreements (DPAs) with our customers, with us serving as the Data Processor for customer data covered under the GDPR.
Robust access and data management
SearchPilot offers a single sign-on (SSO) solution that can be used by any identity provider using SAML. User permissions allow you to grant or restrict capabilities across team members, and engineers can get specific permissions to update their origin server details and control failover.
SEO test result dashboard
See all your initiatives at a glance, along with their associated results and impacts. Create accurate reports and show leadership the value of what you do.
Put SEO in control mode with a list of changes and their associated impacts.
See summary impacts at a glance along with statistical overview and outcome.
Expand individual test results to see trends, analysis, advanced statistics, and more data.
Test program overview
Manage and monitor the health of your experimentation efforts with the overview dashboard. Get value from individual tests and benefit from the speed and focus of the entire experimentation program.
See performance data for the program as a whole including summary statistics and test cadence information.
Drill into recent test results to get the information you need to communicate recent wins to key stakeholders.
Track and monitor testing cadence to drive program performance. The best testing programs pay close attention to the maintaining test volume.
SEO Test result detail
Make informed decisions with confidence with all the statistical analysis you need to understand the impact of your changes.
Track the credible interval over time to build understanding and confidence in the test result. Switch between metrics to see the impact on traffic, impressions, LLM traffic, and more.
The bottom end of the credible interval crosses the x-axis, showing a positive test result.
Box plot shows the credible interval of outcomes. In this test, the green range shows that even the bottom end of the credible interval is positive, showing a winning test.
Ready To Test analysis
Check that your proposed tests are powerful enough, with enough pages and traffic to expect a confident result. See how suitable your selected sections are before you launch your experiment.
Testing section statistics give you the information you need to build the most powerful test sections, including enough pages with enough traffic, and high enough correlation.
Visualising traffic to potential buckets makes it easy to see at a glance that the pages are highly correlated and safe to run high performance tests on.
Overall test readiness score helps you pick site sections suitable for running powerful and sensitive tests that can detect even small uplifts with high confidence.
Advanced Analysis
Gain confidence in your test results and model quality with advanced statistics. Stay informed about the length of your experiments and whether early results are likely to last.
Get advanced diagnostics on forecast accuracy that can be affected by traffic levels, distribution and variability as well as by the number of pages in the test.
Use data to decide whether to leave a test running, or act on the results you are seeing now.
Put it all together to understand how much longer a test might need to run for, or get the confidence you need to roll out a winner.
Googlebot crawl analysis
Monitor how much of your site has been recrawled by Google since launch to determine when SEO tests can have an impact.
Switch between sessions crawled to check on your most important pages and percentage of all sessions crawled to check the long tail.
Crawl data helps tell the difference between a change that hasn't been seen by Google yet and an inconclusive test.
Compare the crawling of control and variant URL groups to ensure similar treatment and behaviour.
Search Console analysis
Use Search Console data to validate and understand the impact of your SEO tests and help explain the results you are seeing in your business metrics.
Compare the average change in rankings of the variant pages during the test to the change in control page rankings.
Compare the average change in click through rate to the variant pages during the test to the change in control page click through rates.
Visualise the impact of the test with before and after data on control and variant pages.
Publish screen insights
Get detailed, easy-to-understand summaries of every change you plan to publish on the site. Use this for audit trails, to support enterprise workflows and aid sign-off.
Build QA workflows around test publishing to align with enterprise policies and procedures.
Publish page insights show details of all changes you are about to make to the site section.
Drill down into details of additions, deletions, and modifications of rules, matchers, and on page values to ensure you are publishing exactly what you intend to.
Infrastructure monitoring
Monitor your response and processing time to ensure fast website performance that drives business results.
Track the health of your origin servers to deliver performant user experiences.
Check that even the slowest pages are meeting acceptable performance standards.
Monitor SearchPilot performance over time to optimise the user experience.
Test more, learn more, and gain insight with SearchPilot
Discover how SearchPilot empowers data teams with the insight, knowledge, and accuracy required to make important decisions confidently. Speak to a member of the SearchPilot team today.
