Prove what drives visibility in AI search

Your customers still search before they buy. But they’re turning to AI and LLMs first. SearchPilot reveals how AI prioritizes search results and what shoppers actually click by running Generative Engine Optimization (GEO) A/B tests on your PDPs and PLPs.

Achieve greater visibility in AI overviews. Expand your reach by appearing in more search queries. Determine key revenue drivers. Prepare for the next trillion searches.

The testing method stays the same

Our scientific approach to testing remains the gold standard. We use control and variant page groups to measure impact. You still need statistical rigour to know what truly works.

The pages you’re testing stay the same

Your most important pages are your Product Detail Pages (PDPs) and Product Listing Pages (PLPs). They remain a primary focus for both SEO and GEO optimization.

The focus shifts to the final click

Your testing focus shifts from top-of-funnel visibility to bottom-of-funnel influence. You're no longer testing against a single search result, but an entire AI-driven research journey.

Rank better in AI searches

Make your product and category pages the best source for an AI model as it guides users towards making a purchase.

Rank for new keywords

Increase your coverage across fan-out queries performed by the AI by ranking for more keywords, terms and queries.

Appear in a more compelling way

Experiment to see which content or format appears most attractive in the search results returned to the AI or LLM.

Learn what earns you the final click

Discover what influences AI to use your content as its primary source and gain visibility across generative search.

"The capability to conduct testing will play a crucial role in assessing the impact of our efforts in supporting this channel, all while enhancing the overall site experience for our customers."

Olivia O’Neill

Head of Digital Marketing Delivery, M&S

"We knew SEO testing would be valuable before we started, but we didn't start to learn which of our assumptions gave us the positive gains we were looking for until we partnered with SeachPilot and used their platform."

Gina Burke

Manager, Strategic Growth & Optimization, Trusted Media Brands, Inc.

"Partnering with SearchPilot for SEO testing has been a transformative experience. Their blend of expertise in SEO and data science has not only resulted in more traffic but has also demystified the complexities of organic search, making us smarter with every test."

Adam Moro

Digital Marketing Engineer, KinderCare

"Ever since we teamed with SearchPilot, we've had the ability to execute SEO optimizations and enhancements at scale with a dedicated support staff behind us. I simply cannot express how terrific of a business partner that SearchPilot is, and I look forward to using them continually."

Sam Cohen

SEO Manager, Waters

"SearchPilot has created amazing value for us since we partnered with them. Over the years, I’ve used many tools and services, and SearchPilot’s exemplary support is first-class and feels like a true partnership."

Johann Godey

Director, Vistaprint

"By partnering with SearchPilot, we strengthened the already strong collaboration between our SEO and UX teams by making data-informed website changes that benefit both conversion rates and organic traffic."

Ryan diMillo

Director of Digital Marketing

Prove what drives visibility in AI search