Work with the ‘go-to-solution’ for SEO testing
For busy engineering teams, making large volumes of intricate, time-consuming, and repetitive changes based on guesswork alone can be a high-risk, low-reward task. SearchPilot's powerful SEO A/B testing minimizes that risk by enabling SEOs to test ideas to see what works before requesting engineering time for site-wide rollout.
Focus resources on impactful changes. Make more data-backed decisions. Get a business case with every request. Never deploy a losing website change again.
SEO A/B testing with engineers in mind
We're laser-focused on SEO testing and immersed in networking, CDN performance, routing, and infrastructure. We don’t give you more tactics. We help you identify what works.
- Discover what delivers. SearchPilot enables SEO teams to test ideas in a controlled environment to see what works before requesting engineering time.
- Only roll out winners. With valuable data and insight, engineers can make evidence-backed, winning changes to the website. Fewer changes, better results.
- Benefit from SEO team autonomy. Our users can make their own changes, run their own tests, and get things done without relying on your engineering expertise, time, and resources.
- Smarter budget allocation. Prioritize requests based on quantitative data to help you invest time, budget, and resources wisely. Ensure your roadmap is a driving force for ROI.
Proxy mode
When you choose proxy mode, SearchPilot sits in front of your origin servers and behind your existing CDN. In the event of an application error, servers fall back to transparent proxy mode. Enjoy fast, no-code deployment, platform independence and full HTML control.
API integration
We integrate with your existing systems via API, ideal for enterprise teams with strict data requirements and security processes, as well as those with dedicated development resources for building tests. Benefit from high performance, flexible data integration, and scalability.
SEO testing on edge
Combine the flexibility of proxy mode with maximum performance, IT-managed governance and strong security. Edge implementation is available on compatible CDNs offering full WASM support, such as CloudFlare and Fastly.
Handles billions of monthly page views
We operate across 8 AWS regions worldwide. Traffic is load balanced in each region across auto-scaling servers, provisioned to maintain a level of redundancy in platform capacity. In the unlikely event of AWS failure or outage, traffic routes around SearchPilot, so your site stays running.
Designed for maximum site performance
Our ‘change engine’ analyzes and adapts pages with almost no impact on load speed (typically under 25 milliseconds). Actual time depends on HTML file size and the distance from our servers to yours. Our global infrastructure ensures this is minimal. We can also run tests to see how SearchPilot would perform on your site.
Platform-independent SEO A/B testing
Our customer websites are served from the likes of Sitecore, Adobe Experience Cloud, Salesforce Commerce Cloud and more, all across a range of hosting solutions and cloud environments. They also use various CDN providers, including Akamai, CloudFlare, Fastly, and Amazon CloudFront.
Easy to integrate into your tech stack
SearchPilot modifies pages' HTML content and HTTP headers as they pass through our cloud platform. Because we operate directly on HTML, SearchPilot is independent of any CMS or system that produces that HTML. For sites that use a lot of JavaScript, our framework-agnostic JavaScript integration applies client-side changes in the user’s browser.
Designed for enterprise collaboration
Collaboration and scalability are key to enterprise success. SearchPilot runs tests on templated sets of pages that receive 1,000+ organic daily sessions, so large sites can run multiple tests simultaneously. It also enables easier SEO, engineering and product team collaboration thanks to evidence-backed requests, attributable ROI and effective resource use.
HTTPS Traffic and TLS/SSL Certificates
All connections, from origin to CDN, are secured with HTTPS. Connections to the CDN and from SearchPilot to your servers will use your current certificate. Traffic between the CDN and SearchPilot is encrypted with our TLS certificate, maintaining encryption for every transmission step.
Security and compliance
We approach security both at a user level and at a systems level. We work with independent third parties to certify our security and compliance procedures. We’re ISO27001 certified (very similar to SOC2) and HIPAA compliant. We also undergo regular penetration testing from a security consultancy.
Service provider assessments
For e-commerce sites, we are assessed as a PCI DSS v3.1 Service Provider. Upon request, we can provide an Attestation of Compliance and our information security policies. We run quarterly internal and external Approved Scanning Vendors (ASV) scans using two separate providers, overseen by an independent consultant.
Data protection and GDPR
Our system never stores your network traffic or website users’ Personally Identifiable Information (PII). We also sign Data Protection Agreements (DPAs) with our customers, with us serving as the Data Processor for customer data covered under the GDPR.
Robust access and data management
SearchPilot offers a single sign-on (SSO) solution that can be used by any identity provider using SAML. User permissions allow you to grant or restrict capabilities across team members, and engineers can get specific permissions to update their origin server details and control failover.
How SearchPilot works
We don’t split users, we split pages. Each page has one version, one page to crawl, one robust result. With every test, we:
- Create statistically-similar buckets of control and variant pages.
- Create a forecast of expected traffic to the group of pages you’re testing on.
- Measure the organic traffic to the two buckets.
- Calculate whether any difference in traffic compared to the forecast is statistically significant.
Any platform, no coding required
SearchPilot integrates with any setup. Choose from Proxy, API, or Edge. We apply tests directly to your HTML, so there are no source code changes. We work with any CMS, CDN, or server.
Built to handle high traffic
We use a high-availability infrastructure across 8 global data centers in AWS. We are trusted by some of the world’s highest-traffic websites and biggest names in e-commerce.
A unique testing methodology
Our proprietary neural network model considers factors like seasonality, competitor activity, algorithm updates and AI influence, so you’ll only ever act on tests with proven wins.
Easy analytics integration
SearchPilot connects to Google Analytics (including GA360) and Adobe Analytics, as well as enabling custom reports to help you communicate test results to your organization.
SEO test result dashboard
See all your initiatives at a glance, along with their associated results and impacts. Create accurate reports and show leadership the value of what you do.
Put SEO in control mode with a list of changes and their associated impacts.
See summary impacts at a glance along with statistical overview and outcome.
Expand individual test results to see trends, analysis, advanced statistics, and more data.
Test program overview
Manage and monitor the health of your experimentation efforts with the overview dashboard. Get value from individual tests and benefit from the speed and focus of the entire experimentation program.
See performance data for the program as a whole including summary statistics and test cadence information.
Drill into recent test results to get the information you need to communicate recent wins to key stakeholders.
Track and monitor testing cadence to drive program performance. The best testing programs pay close attention to the maintaining test volume.
SEO Test result detail
Make informed decisions with confidence with all the statistical analysis you need to understand the impact of your changes.
Track the credible interval over time to build understanding and confidence in the test result. Switch between metrics to see the impact on traffic, impressions, LLM traffic, and more.
The bottom end of the credible interval crosses the x-axis, showing a positive test result.
Box plot shows the credible interval of outcomes. In this test, the green range shows that even the bottom end of the credible interval is positive, showing a winning test.
Ready To Test analysis
Check that your proposed tests are powerful enough, with enough pages and traffic to expect a confident result. See how suitable your selected sections are before you launch your experiment.
Testing section statistics give you the information you need to build the most powerful test sections, including enough pages with enough traffic, and high enough correlation.
Visualising traffic to potential buckets makes it easy to see at a glance that the pages are highly correlated and safe to run high performance tests on.
Overall test readiness score helps you pick site sections suitable for running powerful and sensitive tests that can detect even small uplifts with high confidence.
Advanced Analysis
Gain confidence in your test results and model quality with advanced statistics. Stay informed about the length of your experiments and whether early results are likely to last.
Get advanced diagnostics on forecast accuracy that can be affected by traffic levels, distribution and variability as well as by the number of pages in the test.
Use data to decide whether to leave a test running, or act on the results you are seeing now.
Put it all together to understand how much longer a test might need to run for, or get the confidence you need to roll out a winner.
Googlebot crawl analysis
Monitor how much of your site has been recrawled by Google since launch to determine when SEO tests can have an impact.
Switch between sessions crawled to check on your most important pages and percentage of all sessions crawled to check the long tail.
Crawl data helps tell the difference between a change that hasn't been seen by Google yet and an inconclusive test.
Compare the crawling of control and variant URL groups to ensure similar treatment and behaviour.
Search Console analysis
Use Search Console data to validate and understand the impact of your SEO tests and help explain the results you are seeing in your business metrics.
Compare the average change in rankings of the variant pages during the test to the change in control page rankings.
Compare the average change in click through rate to the variant pages during the test to the change in control page click through rates.
Visualise the impact of the test with before and after data on control and variant pages.
Publish screen insights
Get detailed, easy-to-understand summaries of every change you plan to publish on the site. Use this for audit trails, to support enterprise workflows and aid sign-off.
Build QA workflows around test publishing to align with enterprise policies and procedures.
Publish page insights show details of all changes you are about to make to the site section.
Drill down into details of additions, deletions, and modifications of rules, matchers, and on page values to ensure you are publishing exactly what you intend to.
Infrastructure monitoring
Monitor your response and processing time to ensure fast website performance that drives business results.
Track the health of your origin servers to deliver performant user experiences.
Check that even the slowest pages are meeting acceptable performance standards.
Monitor SearchPilot performance over time to optimise the user experience.
Discover engineer-friendly, enterprise-approved SEO testing
Save time and implement low-risk, high-reward website changes. Work with the go-to SEO A/B testing solution, designed with engineering teams in mind. Discover SearchPilot.
