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Posts by Will Critchlow

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    An update on Split Optimizer: SearchPilot’s neural network model
    4 mins read

    An update on Split Optimizer: SearchPilot’s neural network model

    Introducing the SEO testing maturity curve
    5 mins read

    Introducing the SEO testing maturity curve

    Can you beat AI at SEO? Take our quiz to find out!
    3 mins read

    Can you beat AI at SEO? Take our quiz to find out!

    The four different benefits of different test outcomes
    8 mins read

    The four different benefits of different test outcomes

    SearchPilot partners with Marks and Spencer to Power SEO Experimentation
    1 min read

    SearchPilot partners with Marks and Spencer to Power SEO Experimentation

    Yes, usage data does matter for SEO after all
    3 mins read

    Yes, usage data does matter for SEO after all

    Why SEO testing matters even more for YMYL businesses
    4 mins read

    Why SEO testing matters even more for YMYL businesses

    When two become one: how BrowserKit harmonizes server-side SEO tests with client-side tools
    4 mins read

    When two become one: how BrowserKit harmonizes server-side SEO tests with client-side tools

    Why did this test win? Search Console integration comes to SearchPilot
    5 mins read

    Why did this test win? Search Console integration comes to SearchPilot