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SearchPilot partners with Marks and Spencer to Power SEO Experimentation

Posted May 23, 2024 by Will Critchlow

We are excited to announce a multi-year partnership with Marks and Spencer, one of the UK's most iconic retail brands. The deal is the beginning of an exciting journey to bring new visibility and results to the organic search channel with measurability and accountability.

Under the partnership, SearchPilot will deploy its cutting-edge analytics and search optimisation platform across Marks and Spencer's online retail operations in the UK and Ireland. The partnership aims to bring data and insights to the Marks and Spencer team, raise the visibility and understanding of organic search within the experimentation and leadership teams, and unlock additional growth in the largest digital channel.

Marks and Spencer is the epitome of the kind of brand we are working to support - a digital savvy large retailer driving large revenues from organic search. We have been very impressed by their experimentation culture and capabilities and are very excited to help them extend that approach to organic search.

Olivia O’Neill, Head of Digital Marketing Delivery, M&S said:

This collaboration marks an exciting milestone for M&S as we navigate the ever-changing landscape of organic search. The capability to conduct testing will play a crucial role in assessing the impact of our efforts in supporting this channel, all while enhancing the overall site experience for our customers.

Under the agreement, the companies will collaborate closely on technological integration of the SearchPilot platform into the website, knowledge sharing, and using SearchPilot’s professional services to extend Marks and Spencer’s existing experimentation expertise into organic search - all tailored to meet the unique needs of Marks and Spencer’s customers.

We are excited to embark on this journey with Marks and Spencer. This partnership is a testament to our team's hard work and dedication to excellence and the forward-thinking approach to innovation from the Marks and Spencer team. We are committed to delivering exceptional value to Marks and Spencer, and we look forward to achieving great things together.

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