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Testing Fast in Turbulent Times

Posted June 20, 2023 by Will Critchlow

In this video, I explain how testing fast can give you power and certainty in turbulent times and I focus on these 3 main points:

  1. Testing doesn’t have to mean waiting.
  2. CFOs are seeking efficiency in this market.
  3. Loss aversion is more important than ever.
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I also show how SearchPilot’s new dashboard gives you insights on session gains and percent uplift for each type of A/B test in one view. You can check out the slides below:

Let me know if you have any questions, tweet me on Twitter @willcritchlow.

If you want to know how SEO testing can help you secure your budget for 2024, click here to arrange a conversation.