Our work with Skyscanner on SEO A/B Testing has been awarded the European Search Awards 2023 - The Best Use of Data (SEO - large enterprise). This work covers the timeline from the pandemic and tracks the performance of their SEO until 2022. Skyscanner’s SEO team continued their marketing investments during the pandemic and ran aggressive SEO A/B testing campaigns across 20 domains during that period. They also set a bold SEO goals of growing organic traffic above pre-pandemic levels. The result is a 27% increase in organic traffic on 2019 levels, outperforming the travel industry.
Read the full success story here.