Your SEO Testing Course emails

Ten lessons, one a day. Each one takes about 90 seconds to read.

One idea you can act on that day

What it means if you run a retail or ecommerce site

Written out, so you can read them at your desk

Start, stop or restart any time. Stop them from this page whenever you want.

By day ten you'll be able to tell which SEO changes worked and which ones you got lucky on. That's also what separates people who know what works in AI search from people repeating what they read somewhere.

Start or stop the daily emails

Tick the box to get them, untick it to stop, save your preferences.

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SEO Is Your #1 Acquisition Channel.
Make Every Change Count

Most SEO teams rely on instinct, best practices, or delayed results to make decisions. Without controlled testing, it’s impossible to know what actually moves the needle. A dedicated SEO A/B testing solution like SearchPilot removes the guesswork by showing you the real impact of changes before they roll out across your site. It’s the fastest, most reliable way to prioritise what works and prove the value of SEO to your entire business.

A graph showing actual vs forecasted sessions using the SearchPilot app

We handle over a billion requests per month

SearchPilot is built for scale. We use a high-availability infrastructure, and our ‘change engine’ adapts pages fast, so visitors see no impact on load speed.

A completed test summary graph with customer dashboard

We built our own neural network algorithm

This is the engine that delivers robust results. It splits pages into comparable groups automatically. And it detects even small changes in traffic, fast.

A list of SearchPilot employees in a card stack

We share our many years of SEO expertise with you

When you sign up for professional support services from us, you get specialist insight, test ideation, build, and analysis from experts who really know their SEO.

"The capability to conduct testing will play a crucial role in assessing the impact of our efforts in supporting this channel, all while enhancing the overall site experience for our customers."

Olivia O’Neill

Head of Digital Marketing Delivery, M&S

"We knew SEO testing would be valuable before we started, but we didn't start to learn which of our assumptions gave us the positive gains we were looking for until we partnered with SearchPilot and used their platform."

Gina Burke

Manager, Strategic Growth & Optimization, Trusted Media Brands, Inc.

"Partnering with SearchPilot for SEO testing has been a transformative experience. Their blend of expertise in SEO and data science has not only resulted in more traffic but has also demystified the complexities of organic search, making us smarter with every test."

Adam Moro

Digital Marketing Engineer, KinderCare

"Ever since we teamed with SearchPilot, we've had the ability to execute SEO optimizations and enhancements at scale with a dedicated support staff behind us. I simply cannot express how terrific of a business partner that SearchPilot is, and I look forward to using them continually."

Sam Cohen

SEO Manager, Waters

"SearchPilot has created amazing value for us since we partnered with them. Over the years, I’ve used many tools and services, and SearchPilot’s exemplary support is first-class and feels like a true partnership."

Johann Godey

Director, Vistaprint

"A testing workstream can be so invaluable because you’re basically speaking the same language as everybody else in the company when it comes to business impact."

Matthew Morrissey

Organic Search Director Europe

"SearchPilot is a key tool for our SEO and LLM optimisations. Being able to test multiple KPIs in the same test, such as organic traffic and LLM referrals, is massively impactful for our organic strategy over the next 12 months."

Jack Roberts

Head of SEO, Omio

Put SEO in Control Mode

Turn organic search into a predictable, measurable growth engine, built for the next trillion searches.

Launch rapid server-side SEO tests—no engineering needed

Ready for AI-driven search

Proven to handle billions of requests monthly

Clearly report and prove ROI from SEO

Work directly with our SEO experts to design winning tests