1.1 The Mindset Shift
Ever made an SEO change only to wonder if it actually worked? The truth is, most of us rely on correlation to prove our efforts matter; but correlation isn't causation.
In this module, you'll discover why SEO remains your biggest channel, but least understood. More importantly, you'll learn how SEO testing transforms you from guessing to knowing, turning your SEO program from a cost center into a predictable, data-driven growth engine. Ready to shift from predicting the future to discovering it? Let's dive in.