3.1 High-impact test ideas: your first 5 experiments
Where do good test ideas actually come from? In this module, you'll learn a reliable system for generating test ideas consistently instead of waiting for inspiration to strike. You'll discover the PILOT framework: Performance data from your analytics, Insights from users through surveys, Learnings from competitors and case studies, Opportunities from industry updates, and To-dos from your backlog.
Then you'll dive deep into competitive analysis, learning how to visually compare your site against competitors page by page to spot gaps and opportunities. You'll even learn a simple trick to screenshot full competitor pages, plus how to use AI tools to speed up the comparison process. By the end, you'll have a systematic way to generate hundreds of test ideas and never run out of things to experiment with.