3.2 How to calculate the ROI of your testing programme
Ready to convince your organisation that testing is worth the investment? In this module, you'll learn how to calculate the real financial impact of a testing program. You'll start by understanding the key inputs: win rates (typically 15-20%), average uplift per winning test (8-10%), and how many tests you can run annually. Then you'll work through the math to estimate the value of a single winning test, scale that to a full year of testing, and discover something powerful: the value of negative tests. By preventing costly mistakes through your testing program, you're not just capturing wins. You're rescuing revenue from losses that would have happened without testing. By the end, you'll have a concrete financial model and a compelling business case ready to present to leadership.