2.4 Doing business not science
Not every test result will be a slam dunk winner or obvious loser. What do you do when a test shows promise at 90% confidence but falls short of the traditional 95% threshold? In this module, you'll learn that testing is about making smart business decisions, not just following statistical rules. You'll discover the two-by-two framework that helps you decide whether to roll out borderline results based on two key factors: how strong your hypothesis is and how expensive the change is to implement. By mapping your tests onto this framework before you even launch them, you'll navigate the gray areas with confidence and make decisions that move your business forward, not just ones that satisfy statistical perfection.