2.5 How to learn from every test
Here's the reality: only 15 to 20% of your tests will be winners. So what about the other 80%? In this module, you'll discover how to extract real value from every single test you run. Using a two-by-two framework, you'll learn to categorize your tests into four types: panning for gold (risky winners you couldn't have done without testing), seatbelts (expected changes that turned negative and saved you from damage), safety nets (risky experiments that failed but proved you can push boundaries), and insurance (confident wins that validated your instincts). By shifting your mindset from "winners only" to "learning from every result," you'll show your organization that testing isn't just about positive results. It's about making smarter decisions and building a program that compounds knowledge over time.