Siena Sara - Product Owner

Siena started at Distilled as an analyst in 2017 and was a consultant at Distilled until she transitioned to the SearchPilot team in fall 2019. At Distilled she leveraged her technical background to guide SEO strategy for household name brands in a quantitative way whenever possible.

At SearchPilot, Siena helped her clients plan, run and analyze AB tests, pulling upon her SEO experience to steer the process. Most recently, she’s become SearchPilot’s US team lead.

In 2022, Siena transitioned into the Engineering team as Product Owner. As platform expert, she leads the planning around new and improved features, product vision, and the software lifecycle.

Outside of work, Siena likes to cook, bake, hike, dog watch from her apartment window, and train for triathlons.