Rapid SEO A/B testing that delivers attributable ROI

SearchPilot helps SEO teams run rapid, revenue-boosting SEO testing programs for large, mission-critical websites.

It’s time to ramp up your testing, control your cadence, get statistically significant results, and build robust business cases.

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We empower SEO teams at…

What does a better SEO testing approach look like?


Do more, test more, know more

With SearchPilot, you get engineering-free test deployment. This means speed is on your side.

So, every hypothesis you test, whether success or failure, helps you realize your strategic goals.


Build data-backed business cases

Validate your SEO hypothesis before you go to engineering. Never deploy a losing change again; roll out winners instantly via the meta-CMS; and make fewer requests to engineering, all backed by proven ROI. (Good for budgets all round.)


Realize your SEO testing ambitions

SearchPilot supports complex tests including internal linking tests, compound multi-domain tests, and full-funnel tests that look at SEO and CRO. Music to your product team’s ears.

Sounds good right?

SEO A/B split testing done differently

We built SearchPilot for ambitious SEO teams that want results, fast.

Our server-side testing platform splits pages, not users - the only way to do true SEO testing.

You make rules-based changes to groups of pages across large site sections. And every visitor - human or search engine spider - gets the same HTML.

Using SearchPilot as a meta-CMS for travel
The capability to conduct testing will play a crucial role in assessing the impact of our efforts in supporting this channel, all while enhancing the overall site experience for our customers.
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Olivia O’Neill
Head of Digital Marketing Delivery, M&S
We knew SEO testing would be valuable before we started, but we didn't start to learn which of our assumptions gave us the positive gains we were looking for until we partnered with SeachPilot and used their platform.
Gina Burke
Gina Burke
Manager, Strategic Growth & Optimization, Trusted Media Brands, Inc.
Partnering with SearchPilot for SEO testing has been a transformative experience. Their blend of expertise in SEO and data science has not only resulted in more traffic but has also demystified the complexities of organic search making us smarter with every test. I can confidently say that the Search Pilot team is a powerhouse in the SEO domain, effectively combining their robust technical skills with a deep understanding of the ever-evolving search space.
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Adam Moro
Digital Marketing Engineer, KinderCare
Ever since we teamed with SearchPilot, we've had the ability to execute SEO optimizations and enhancements at scale with a dedicated support staff behind us. I simply cannot express how terrific of a business partner that SearchPilot is, and I look forward to using them continually.
Sam Cohen
SEO Manager, Waters
SearchPilot has created amazing value for us since we partnered with them. Not only have we got actual, trustworthy results, but have hugely benefited from not just being left alone with the tool! Over the years, I’ve used many tools and services, and SearchPilot’s exemplary support is first-class and feels like a true partnership.
Johann Godey
Director, Vistaprint
By partnering with SearchPilot, we strengthened the already strong collaboration between our SEO and UX teams by making data-informed website changes that benefit both conversion rates and organic traffic. Armed with the analyses for both SEO and CRO, we are able to deploy changes immediately via SearchPilot's meta-CMS as well as create engineering tickets accompanied by strong business cases.
Ryan diMillo
Director of Digital Marketing

See what success could look like for you

We work with ambitious SEO teams that support all kinds of mission-critical, large-scale websites.

See it to believe it

Sign up for a SearchPilot demo and talk to one of our experts about SEO A/B testing, statistically significant results, and attributable ROI.

Enterprise-approved and engineer-friendly

We embrace complex tech stack integrations and meet the most exacting security standards.


Follow our latest SEO insights

Testing ideas, building business cases, and more - all ready to inspire and inform you!

The four different benefits of different test outcomes
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The four different benefits of different test outcomes

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SearchPilot partners with Marks and Spencer to Power SEO Experimentation

[Webinar Replay] - Optimizing Search: Designing an Effective SEO Experimentation Program (Pt1)
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[Webinar Replay] - Optimizing Search: Designing an Effective SEO Experimentation Program (Pt1)

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