SEO Testing Case studies

Across most verticals, websites commonly will have text below the fold that predominantly exists to target search engines, not users. We’ve all seen it and we all know hardly anybody reads it other than Googlebot. Unsurprisingly, John Mueller has previously advised against including this kind of text. The comment, shared in a webmaster hangout, was in reference to e-commerce websites, but it applies more broadly: Many e-commerce websites optimize their categories by adding a big chunk of text under the product listings.