SEO Testing Case Studies

How we run SEO tests

All the case studies below are based on controlled experiments run with the SearchPilot platform. If you're interested to know more before diving into the individual case studies, you can read more about how SEO A/B testing works or get a demo of the SearchPilot platform.

SEO Split-Testing Lessons from SearchPilot: Removing SEO Text

Across most verticals, websites commonly will have text below the fold that predominantly exists to target search engines, not users. We’ve all seen it and we all know hardly anybody reads it other than Googlebot.

We ran a test where we removed this text on a client’s site.

Emily Potter

3 min read
SearchPilot

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