Thoughts from the SearchPilot team
A lot of our writing is based on lessons learned running SEO tests. If you're new here, you might want to read more about how SEO A/B testing works before you get started.
In recent years, there has been a sea change in the way that professional sports teams are coached and managed as a result of more available data and new statistical techniques for making the most of it.
I’m going to argue that the rise of testing capabilities in SEO is causing a similar sea change, and that everyone responsible for organic search performance for large websites should be aware of these changes and building them into their plans.
Ultimately, modern on-site SEO for large websites should dramatically cut down untested changes and focus instead on new content, and deploying winning tests.