Thoughts from the SearchPilot team
A lot of our writing is based on lessons learned running SEO tests. If you're new here, you might want to read more about how SEO A/B testing works before you get started.
We also publish a lot of SEO A/B testing case studies that you can opt to receive by email every other week if you wish.
Business Class Lounge Season 1: Episode 6 April Dunford
Business Class Lounge Season 1: Episode 5 with Brian Provost
Webinar replay: Drive Performance With These 4 Disciplines for SEO Teams
Business Class Lounge Season 1: Episode 4 with Jes Scholz
SEO testing and core updates
Broadly speaking, your organic traffic from Google can be affected by a few classes of thing:
- Something you do
- Something your competitors do
- A change in the market
- A change by Google
Business Class Lounge Season 1: Episode 3 with Cian Weeresinghe
In the 3rd episode of the Business Class Lounge, I talked to Cian Weeresinghe. I’ve actually known Cian since college, but it took us a little while to realize we’d both ended up in internet marketing.
He originally got into digital at eBay as one of a cohort of incredibly talented folks in the UK digital industry who are now scattered doing interesting things all around the UK startup scene. He ran growth at The Guardian following their massive domain migration in 2013, was CMO at a cool travel company named Secret Escapes and is now CMO at Wise, previously TransferWise. I guess he just can’t avoid being suckered in by big domain moves.
Webinar replay: 10+ Must-Try SEO Test Ideas for Fashion Retailers
Business Class Lounge Season 1: Episode 2 with Lisa Schneider
In Episode 2, I am joined by Lisa Schneider. Lisa and I met when she was Chief Digital Officer at Merriam Webster, and we were lucky enough to run SEO split tests together. These days, she’s a fractional chief product officer and product strategy consultant. She’s currently working on a, just out of stealth, FinTech startup called Cingo, which will bridge the gap between people’s estate plan and the actual execution, which strikes me as a really important mission.
Lisa is one of the best people I know at articulating an organization’s mission and crafting a product vision too. I also wanted to quiz her about her, in her own words, irrational love for the English language.
Business Class Lounge Season 1: Episode 1 with Kieran Flanagan
Will Critchlow interviews Kieran Flanagan, SVP Marketing at HubSpot.
Kieran started out in SEO, and has deep channel expertise. At HubSpot he has done many things including being part of founding HubSpot’s international business and at times leading a 200-person strong team. He’s now the Senior Vice President of marketing and he’s exactly the kind of person we want to be bringing on this podcast because he has everything from detailed hands-on experience to stories of executive leadership and the understanding of what it takes to report right to the top of a large and successful organisation.