Thoughts from the SearchPilot team

Getting started

A lot of our writing is based on lessons learned running SEO tests. If you're new here, you might want to read more about how SEO A/B testing works before you get started.

We also publish a lot of SEO A/B testing case studies that you can opt to receive by email every other week if you wish.

Pitfalls of DIY SEO Testing

We hear from teams all the time about the woes of homegrown SEO tests, the headaches of manually building tests, and the overall slow process. At SearchPilot, we work with many teams to help them move past these issues with SEO split testing. Learn more about how SEO split testing can address the issues of homegrown solutions and drive better outcomes.

Daniel Haugen

8 min read

The importance of SEO testing for ecommerce websites

Ecommerce websites are pressed to drive high volumes of traffic, and convert customers, making them a great fit for SEO split-testing. By using SEO split-testing ecommerce websites can test theories, launch tests quickly and make data-informed changes based on results. Instead of going off of assumptions of what’s best or what might drive the most traffic, teams can now work off of tests and results.

Fatima Ahmed

8 min read

Importance of SEO testing for job websites

Job websites typically drive large amounts of traffic, and are used both by companies looking to hire, and candidates looking for jobs, making them a perfect place for SEO split testing. SEO split testing is ideal for job websites, because it allows them to consider both audiences' needs, while optimizing for traffic and experience.

Elizabeth Samuel

5 min read

Importance of SEO testing for Local Landing Pages

When you have a national or international presence, you can easily end up with thousands of location-specific pages on your website which can create unique SEO opportunities. Learn more about some interesting SEO tests we have run on sites with scalable site sections of local landing pages, and the results they achieved.

Noe Servin

7 min read

How to think about SEO Split Testing

If you have millions of visitors per month and you are not doing SEO testing, you are likely leaving a lot of money on the table. Yet, when you are testing, you may still be dealing with results that are not statistically significant or are inconclusive, especially when focusing on isolated sections.

In these instances, there has always been a lot of debate about the best ways for companies to not incorporate testing but handle non-statistically significant results in their marketing.

Learn more about how we encourage our customers to think about them.

Will Critchlow

6 min read

How to write a strong SEO hypothesis

Strong SEO hypotheses are founded on the three levers we can pull to influence organic traffic: Improving existing rankings, ranking for more keywords, and improving organic click-through-rates (CTRs). This blog post will talk you through our process for writing SEO hypotheses to help you improve your SEO testing practice.

Emily Potter

12 min read

SearchPilot is carbon neutral and supporting the path to net zero

SearchPilot is carbon neutral. We have bought high quality permanent carbon removal for our entire emissions throughout our supply chain. We are also on a path to net zero.

Will Critchlow

4 min read

What your C-suite team needs to know about SEO tests

Your C-suite should know that SEO is changing, and effective teams running SEO for large websites are investing heavily in testing capabilities. The investment required to do it well is significant, but the results are powerful.

Will Critchlow

9 min read

8 losing SEO tests

Losing tests can be just as important as winning tests in the overall effectiveness of an SEO program. A crucial part of the return on investment comes from the ability to try more things, and to try bolder things, safe in the knowledge that you won’t roll out losers. We’re often asked about it, so I put together this resource: some needed sensitive controlled A/B testing to detect, some of the impacts were so large, you might never want to touch a title tag without testing again!

Craig Bradford

4 min read

7 winning SEO tests

Something we are very often asked during the sales process is what are some examples of winning tests?. It comes up so often that I put together a resource listing some interesting winning tests - some predictable, some less so, ranging from modest uplifts that you really need to be running a statistical testing program to be sure worked to some stonking winners where it’s great to be able to know just how good they were.

Craig Bradford

2 min read
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