Thoughts from the SearchPilot team

The relationship between engineering and SEO teams is growing even more important as website traffic and engagement continue to be key to a company’s success. However, given the common disconnect between the two teams, the SearchPilot’s CTO, Tom Anthony outlined some of his learned best practices for the teams to work effectively together.

Simply running SEO tests isn’t enough to guarantee success or even valuable data insights. But by establishing the right setup, processes, and systems to run tests, teams can better trust the entire process. Learn from this comprehensive playbook on what to consider when designing an SEO test, and start testing yourself!

One of the things we value most at SearchPilot is speed. With SEO split testing, speed is what makes more testing possible, creates a lighter lift on teams' time, and provides more insights to work off of. Learn how we approach speed thoughtfully in both our product and process for our customers.

We hear from teams all the time about the woes of homegrown SEO tests, the headaches of manually building tests, and the overall slow process. At SearchPilot, we work with many teams to help them move past these issues with SEO split testing. Learn more about how SEO split testing can address the issues of homegrown solutions and drive better outcomes.

Ecommerce websites are pressed to drive high volumes of traffic, and convert customers, making them a great fit for SEO split-testing. By using SEO split-testing ecommerce websites can test theories, launch tests quickly and make data-informed changes based on results. Instead of going off of assumptions of what’s best or what might drive the most traffic, teams can now work off of tests and results.

Job websites typically drive large amounts of traffic, and are used both by companies looking to hire, and candidates looking for jobs, making them a perfect place for SEO split testing. SEO split testing is ideal for job websites, because it allows them to consider both audiences' needs, while optimizing for traffic and experience.

When you have a national or international presence, you can easily end up with thousands of location-specific pages on your website which can create unique SEO opportunities. Learn more about some interesting SEO tests we have run on sites with scalable site sections of local landing pages, and the results they achieved.

If you have millions of visitors per month and you are not doing SEO testing, you are likely leaving a lot of money on the table. Yet, when you are testing, you may still be dealing with results that are not statistically significant or are inconclusive, especially when focusing on isolated sections.

In these instances, there has always been a lot of debate about the best ways for companies to not incorporate testing but handle non-statistically significant results in their marketing.

Learn more about how we encourage our customers to think about them.

Strong SEO hypotheses are founded on the three levers we can pull to influence organic traffic: Improving existing rankings, ranking for more keywords, and improving organic click-through-rates (CTRs). This blog post will talk you through our process for writing SEO hypotheses to help you improve your SEO testing practice.

SearchPilot is carbon neutral. We have bought high quality permanent carbon removal for our entire emissions throughout our supply chain. We are also on a path to net zero.