Thoughts from the SearchPilot team
A lot of our writing is based on lessons learned running SEO tests. If you're new here, you might want to read more about how SEO A/B testing works before you get started.
If you have millions of visitors per month and you are not doing SEO testing, you are likely leaving a lot of money on the table. Yet, when you are testing, you may still be dealing with results that are not statistically significant or are inconclusive, especially when focusing on isolated sections.
In these instances, there has always been a lot of debate about the best ways for companies to not incorporate testing but handle non-statistically significant results in their marketing.
Learn more about how we encourage our customers to think about them.