Thoughts from the SearchPilot team
A lot of our writing is based on lessons learned running SEO tests. If you're new here, you might want to read more about how SEO A/B testing works before you get started.
We also publish a lot of SEO A/B testing case studies that you can opt to receive by email every other week if you wish.
User experience and SEO split-testing
Moneyball is the future of SEO
In recent years, there has been a sea change in the way that professional sports teams are coached and managed as a result of more available data and new statistical techniques for making the most of it.
I’m going to argue that the rise of testing capabilities in SEO is causing a similar sea change, and that everyone responsible for organic search performance for large websites should be aware of these changes and building them into their plans.
Ultimately, modern on-site SEO for large websites should dramatically cut down untested changes and focus instead on new content, and deploying winning tests.
How SEO and Engineering Teams Can Work Together
Best practices for designing and running your own SEO tests
SEO A/B Testing and Speed: How and why it matters
Pitfalls of DIY SEO Testing
The importance of SEO testing for ecommerce websites
Importance of SEO testing for job websites
Importance of SEO testing for Local Landing Pages
How to think about SEO Split Testing
If you have millions of visitors per month and you are not doing SEO testing, you are likely leaving a lot of money on the table. Yet, when you are testing, you may still be dealing with results that are not statistically significant or are inconclusive, especially when focusing on isolated sections.
In these instances, there has always been a lot of debate about the best ways for companies to not incorporate testing but handle non-statistically significant results in their marketing.
Learn more about how we encourage our customers to think about them.