SEO Test Results and Case Studies
How we run SEO tests
All the case studies below are based on controlled experiments run with the SearchPilot platform. If you're interested to know more before diving into the individual case studies, you can read more about how SEO A/B testing works, sign up to get these case studies by email every other week or get a demo of the SearchPilot platform.
SEO Split-Testing Lessons from SearchPilot: Adding FAQ Schema
FAQ schema is a form of structured markup that can get rich snippets in search results. It was released in 2019 and allows web pages to mark up FAQ content on their web pages so that it appears for users in the SERP (Search Engine Results Page). When implemented, it can transform your web page’s search result to look like this:
Not only can these rich snippets readily provide informative content to users, they also created quite a buzz in the industry when SEOs discovered they could be used to take up more real estate on the SERP, pushing competitors further down the page.
5 min read
SEO Split-Testing Lessons from SearchPilot: Bringing Content Out of Tabs
This case study is just one of many examples of when our test results have challenged what we heard from Google, in this case it was what happens when you bring content on page that was previously concealed behind tabs and accordions.
3 min read
SEO Split-Testing Lessons from SearchPilot: Removing SEO Text
Across most verticals, websites commonly will have text below the fold that predominantly exists to target search engines, not users. We’ve all seen it and we all know hardly anybody reads it other than Googlebot.
We ran a test where we removed this text on a client’s site.
3 min read
