SEO Test Results and Case Studies
How we run SEO tests
All the case studies below are based on controlled experiments run with the SearchPilot platform. If you're interested to know more before diving into the individual case studies, you can read more about how SEO A/B testing works, sign up to get these case studies by email every other week or get a demo of the SearchPilot platform.
How important is breadcrumb markup for SEO? See the results of an A/B test

Lauren Macalalad
Impact on SEO performance of price and review schema to local pages
Adding user-centric content to target featured snippets: SEO A/B test results
Adding Easter messaging to title tags and meta descriptions: does seasonal messaging help or hurt SEO performance?
SEO impact of localization: replacing UK English with US English on a US website's ecommerce product pages

Lauren Macalalad