For local listings

Local impact, enterprise-level SEO success

With SearchPilot, business websites with thousands of landing pages can test the impact of website changes to local SEO, without compromising on speed, quality, or scalability.

From brick-and-mortar stores to real-estate companies, we help large businesses with many locations take control of their organic search, wherever their buyers are.

Grow your organic traffic

Take control of your least understood channel. Turn traffic into business.

Generate more revenue

Run SEO and CRO tests at scale. See what improves traffic, clicks, and revenue.

Test SEO changes at scale

Experiment in a controlled environment before rolling out changes across your site.

Increase your foot traffic

Get found more easily with greater visibility in Google Maps and ‘near me’ searches.

Find customers faster

Connect with searchers that are ready to buy. SEO A/B testing helps them find you.

Maximize every page

Consider the impact of website changes on all landing pages to ensure every location achieves success.

How SearchPilot works

We don’t split users, we split pages. Each page has one version, one page to crawl, one clear result. With every test, we:

Create statistically-similar buckets of control and variant pages.
Create a forecast of expected traffic to the group of pages you’re testing on.
Measure the organic traffic to the two buckets.
Calculate whether any difference in traffic compared to the forecast is statistically significant.

Any platform, no coding required

SearchPilot integrates with any setup. Choose from Proxy, API, or Edge. We apply tests directly to your HTML, so there are no source code changes. We work with any CMS, CDN, or server.

Built to handle high traffic

We use a high-availability infrastructure across 8 global data centers in AWS. We are trusted by some of the world’s highest-traffic websites and biggest names in e-commerce.

A unique testing methodology

Our proprietary neural network model considers factors like seasonality, competitor activity, algorithm updates and AI influence, so you’ll only ever act on tests with proven wins.

Easy analytics integration

SearchPilot connects to Google Analytics (including GA360) and Adobe Analytics, as well as enabling custom reports to help you communicate test results to your organization.

Customize titles and meta data for maximum impact

Experiment to see the impact changes to titles and metadata can have on your enterprise website’s organic traffic.

Test changes to on-page content

Reveal which on-page content changes have the biggest impact on your organic traffic, conversion-rate and ROI.

Markup your site with valuable structured data

Identify what helps Google understand your site best. Test markups like Reviews, FAQPage, Breadcrumb, LocalBusiness and more.

Creating page subsets for a local listing website to run multiple tests on

Try alternate internal linking strategies

Test out linking to nearby locations or regional pages, adding breadcrumbs, or changing navigational links in menus and footers.

Experiment with new page layouts

Measure the impact of layout changes to elements like maps, hours, content, reviews, tabbed content and more.

Using SearchPilot as a meta-CMS for job listing websites

Use SearchPilot as a meta-CMS

Roll out updates like store closures, hours changes and informational banners fast and at scale with our meta-CMS functionality.

"The capability to conduct testing will play a crucial role in assessing the impact of our efforts in supporting this channel, all while enhancing the overall site experience for our customers."

Olivia O’Neill

Head of Digital Marketing Delivery, M&S

"We knew SEO testing would be valuable before we started, but we didn't start to learn which of our assumptions gave us the positive gains we were looking for until we partnered with SeachPilot and used their platform."

Gina Burke

Manager, Strategic Growth & Optimization, Trusted Media Brands, Inc.

"Partnering with SearchPilot for SEO testing has been a transformative experience. Their blend of expertise in SEO and data science has not only resulted in more traffic but has also demystified the complexities of organic search, making us smarter with every test."

Adam Moro

Digital Marketing Engineer, KinderCare

"Ever since we teamed with SearchPilot, we've had the ability to execute SEO optimizations and enhancements at scale with a dedicated support staff behind us. I simply cannot express how terrific of a business partner that SearchPilot is, and I look forward to using them continually."

Sam Cohen

SEO Manager, Waters

"SearchPilot has created amazing value for us since we partnered with them. Over the years, I’ve used many tools and services, and SearchPilot’s exemplary support is first-class and feels like a true partnership."

Johann Godey

Director, Vistaprint

"A testing workstream can be so invaluable because you’re basically speaking the same language as everybody else in the company when it comes to business impact."

Matthew Morrissey

Organic Search Director Europe